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Retail has shifted from simple store transactions to complex, multi-channel buying experiences. Many professionals in sales, store operations, buying, or visual merchandising handle these responsibilities on the job. However, they lack structured managerial training.
The Online MBA in Retail Management helps turn that real-world experience into strategic leadership capabilities. It combines core business learning with retail-specific decision-making.
This specialization is offered as part of the MBA program, where learners can choose focused elective tracks based on their career goals.
Retail Management prepares learners to understand how product assortments, pricing, promotions, customer experience, supply chains, and store formats shape business outcomes.
Bachelor degree in any discipline from recognized University/ Institution. Graduates of recognized professional programs like CA/ ICWA etc. are also eligible to apply.
Here's a quick look at the MBA in Retail Management fee to help you map your academic and financial goals.
Ms. Shalini Singh is a Senior Instructor at CU. She is pursuing her doctorate from the Department of Business Economics, University of Delhi. She holds an undergraduate and a postgraduate degree in Economics. Formerly, she was involved in teaching macroeconomics and econometrics at the Indian School of Business and Finance, an affiliate centre of University of London. She has 7+ years of experience in teaching macroeconomic concepts, research and policy making with various ministries. Her research interests include health economics, macroeconomic policies, and environmental economics. Her research papers have been published in various UGC-recognised journals and she has also contributed book chapters to two books that were published by Ane publishers. She has also presented her paper at various national and international seminars and has been recognised as the faculty with the highest subject score, 2018 (Macroeconomics) by University of London.
Doctor of
Philosophy (PhD) Economics, Delhi University, 2014 – 2018
Master of Arts
(MA)Economics, Banaras Hindu University, 2010 – 2012
Bachelor of Arts
(B.A.) (Honours) Economics, Ramjas College
Ms. Shalini Singh is a Senior Instructor at CU. She is pursuing her doctorate from the Department of Business Economics, University of Delhi. She holds an undergraduate and a postgraduate degree in Economics. Formerly, she was involved in teaching macroeconomics and econometrics at the Indian School of Business and Finance, an affiliate centre of University of London. She has 7+ years of experience in teaching macroeconomic concepts, research and policy making with various ministries. Her research interests include health economics, macroeconomic policies, and environmental economics. Her research papers have been published in various UGC-recognised journals and she has also contributed book chapters to two books that were published by Ane publishers. She has also presented her paper at various national and international seminars and has been recognised as the faculty with the highest subject score, 2018 (Macroeconomics) by University of London.
Take a quick look at the MBA in Retail Management syllabus to understand the subjects and learning outcomes.
Total Credit : 108
| Subjects | Credits |
|---|---|
|
Business, Society and Law |
4 |
|
Financial Reporting and Analysis |
4 |
|
Leadership & Organization Behavior |
4 |
|
Managerial Economics |
4 |
|
Marketing Management |
4 |
|
TOTAL |
20 |
| Subjects | Credits |
|---|---|
|
People Management |
4 |
|
Consumer Behaviour |
4 |
|
Business Research Methods |
4 |
|
Financial Management |
4 |
|
Operations and Quality Management |
4 |
|
TOTAL |
20 |
| Subjects | Credits |
|---|---|
|
Strategy, Business and Globalization |
4 |
|
Digital Marketing |
4 |
|
Decision Science |
4 |
|
Specialisation Group A/B/C/D: Elective I |
4 |
|
Specialisation Group A/B/C/D: Elective II |
4 |
|
Specialisation Group A/B/C/D: Elective III |
4 |
|
Specialisation Group A/B/C/D: Elective IV |
4 |
|
TOTAL |
28 |
| Subjects | Credits |
|---|---|
|
Project Management |
4 |
|
Values and Ethics |
4 |
|
Academic Research Writing |
4 |
|
Specialisation Group A/B/C/D: Elective I |
4 |
|
Specialisation Group A/B/C/D: Elective II |
4 |
|
TOTAL |
20 |
| Subjects | Credits |
|---|---|
|
Innovation & Creativity |
2 |
|
Strategy Planning & Execution |
2 |
|
Business Plan Development |
2 |
|
Performance Measurement |
2 |
|
Diversity, Inclusion & Belonging |
2 |
|
Decision-Making |
2 |
|
Ethics at Work |
2 |
|
Presentation Skills |
2 |
|
Team Management |
2 |
|
Digital Intelligence |
2 |
|
TOTAL |
20 |
Marketing
| Subjects | Semester |
|---|---|
|
Marketing Analytics |
3rd Sem |
|
Advertising and Brand Management |
3rd Sem |
|
Marketing of Services |
3rd Sem |
|
Service Marketing and CRM |
3rd Sem |
HRM
| Subjects | Semester |
|---|---|
|
Human Resource Analytics |
3rd Sem |
|
Organisation Change & Development |
3rd Sem |
|
Cross Cultural Management |
3rd Sem |
|
Compensation Management |
3rd Sem |
International Business
| Subjects | Semester |
|---|---|
|
Export Import Documentation |
3rd Sem |
|
International Economics |
3rd Sem |
|
International Trade |
3rd Sem |
|
Financing of International Trade |
3rd Sem |
Entrepreneurship
| Subjects | Semester |
|---|---|
|
Entrepreneurial Strategies-I |
3rd Sem |
|
Social Entrepreneurship |
3rd Sem |
|
Entrepreneurial Strategies-II |
3rd Sem |
|
Family Business Management |
3rd Sem |
Finance
| Subjects | Semester |
|---|---|
|
Banking and Financial Services Management |
3rd Sem |
|
Project Finance and Financial Modeling |
3rd Sem |
|
Tax Planning and Management |
3rd Sem |
|
International Finance |
3rd Sem |
Information Technology
| Subjects | Semester |
|---|---|
|
Business Intelligence |
3rd Sem |
|
System Analysis and Design |
3rd Sem |
|
Managing IT-Enabled Services |
3rd Sem |
|
Knowledge Management |
3rd Sem |
Banking & Insurance
| Subjects | Semester |
|---|---|
|
Merchant Banking & Financial Services |
3rd Sem |
|
Legal Aspect of Banking |
3rd Sem |
|
Treasury & Risk Management |
3rd Sem |
|
Corporate Insurance Management |
3rd Sem |
Logistics & Supply Chain Management
| Subjects | Semester |
|---|---|
|
Logistic management |
3rd Sem |
|
Quality management and quality techniques |
3rd Sem |
|
Logistics and supply chain management |
3rd Sem |
|
Quantitative techniques for management |
3rd Sem |
Hospital Management
| Subjects | Semester |
|---|---|
|
Hospital Planning & Services |
3rd Sem |
|
Benchmarking in Health Care |
3rd Sem |
|
E-Skills in Health Care |
3rd Sem |
|
Human Resource Management in Health Care |
3rd Sem |
Event Management
| Subjects | Semester |
|---|---|
|
Event Planning |
3rd Sem |
|
Culture and Entertainment |
3rd Sem |
|
Event Risk Management |
3rd Sem |
|
Event Marketing Campaign |
3rd Sem |
Travel & Tourism Management
| Subjects | Semester |
|---|---|
|
Tourism Economics |
3rd Sem |
|
Tourism Marketing |
3rd Sem |
|
Geography and International Tourism |
3rd Sem |
|
Tourism Concept and Impact |
3rd Sem |
Airlines & Airport Management
| Subjects | Semester |
|---|---|
|
Airline and Airport Operations |
3rd Sem |
|
Strategic Airport Planning and Marketing |
3rd Sem |
|
Aircraft Maintenance Management |
3rd Sem |
|
Aviation Safety and Security |
3rd Sem |
Operations Management
| Subjects | Semester |
|---|---|
|
Production Planning and Control |
3rd Sem |
|
Quantitative Techniques & Methods |
3rd Sem |
|
Operations Management and Strategy |
3rd Sem |
|
Logistics & Supply Chain Management |
3rd Sem |
Digital Marketing
| Subjects | Semester |
|---|---|
|
Search Engine Optimization |
3rd Sem |
|
Content Marketing |
3rd Sem |
|
Social Media Marketing |
3rd Sem |
|
Digital Entrepreneurship |
3rd Sem |
Retail Management
| Subjects | Semester |
|---|---|
|
Retail Marketing |
3rd Sem |
|
Buying Merchandising |
3rd Sem |
|
Retail Sales Techniques and Promotion |
3rd Sem |
|
International Retailing |
3rd Sem |
Disaster Management
| Subjects | Semester |
|---|---|
|
Disasters, Hazards and Extreme Events |
3rd Sem |
|
Disasters, Vulnerability and Risk |
3rd Sem |
|
Policy, Institutions, Governance and Disaster Management |
3rd Sem |
|
Disasters and Development |
3rd Sem |
Media Management
| Subjects | Semester |
|---|---|
|
Introduction to Mass Media, Industry & Management |
3rd Sem |
|
Corporate Communication and Reputation Management |
3rd Sem |
|
Social Media Management |
3rd Sem |
|
Advertising, PR and Event Management |
3rd Sem |
FinTech
| Subjects | Semester |
|---|---|
|
Data Visualisation For Managers |
3rd Sem |
|
Block Chain Management |
3rd Sem |
|
Machine Learning in Fintech |
3rd Sem |
|
Artificial Intelligence in Fintech |
3rd Sem |
Data Science and Artificial Intelligence
| Subjects | Semester |
|---|---|
|
Machine Learning using Python |
3rd Sem |
|
BIG Data Visualization Basics |
3rd Sem |
|
SQL For Data Science |
3rd Sem |
|
Excel for Data Science |
3rd Sem |
General Management
| Subjects | Semester |
|---|---|
|
Corporate Strategy and Policy |
3rd Sem |
|
Cross-Cultural Management |
3rd Sem |
|
Corporate Social Responsibility and Sustainability |
3rd Sem |
|
Corporate Mergers and Acquisitions |
3rd Sem |
International Relations
| Subjects | Semester |
|---|---|
|
Global Business & Trade |
3rd Sem |
|
International Economics & Finance |
3rd Sem |
|
Geopolitics & Diplomatic Strategies |
3rd Sem |
|
International Marketing & Cultural Intelligence |
3rd Sem |
Brand Management
| Subjects | Semester |
|---|---|
|
Brand Strategy & Positioning |
3rd Sem |
|
Research for Customer Insights |
3rd Sem |
|
Luxury & Retail Brand Management |
3rd Sem |
|
Digital & Social Media Branding |
3rd Sem |
Business Analytics
| Subjects | Semester |
|---|---|
|
Advanvced R Programming |
3rd Sem |
|
Database Management |
3rd Sem |
|
Big Data Analytics and Tools |
3rd Sem |
|
Business Forecasting & Time Series |
3rd Sem |
Marketing
| Subjects | Semester |
|---|---|
|
Integrated Marketing Communication |
4th Sem |
|
Industrial Marketing |
4th Sem |
HRM
| Subjects | Semester |
|---|---|
|
Performance Management: Systems and strategies |
4th Sem |
|
Methodology of Training and Development |
4th Sem |
International Business
| Subjects | Semester |
|---|---|
|
International Human Resource Management |
4th Sem |
|
International Advertising and Brand Management |
4th Sem |
Entrepreneurship
| Subjects | Semester |
|---|---|
|
Innovation and Creativity in Business |
4th Sem |
|
Small Business Management |
4th Sem |
Finance
| Subjects | Semester |
|---|---|
|
Investment Management |
4th Sem |
|
Mergers and Acquisitions |
4th Sem |
Business Analytics
| Subjects | Semester |
|---|---|
|
Machine Learning |
4th Sem |
|
Data Warehousing & Visualization |
4th Sem |
Information Technology
| Subjects | Semester |
|---|---|
|
Business Process Re-Engineering |
4th Sem |
|
Database Management |
4th Sem |
Banking & Insurance
| Subjects | Semester |
|---|---|
|
Mutual funds and portfolio management |
4th Sem |
|
Banking & Insurance Management |
4th Sem |
Logistics & Supply Chain Management
| Subjects | Semester |
|---|---|
|
Retail store and visual merchandising |
4th Sem |
|
Operations management |
4th Sem |
Hospital Management
| Subjects | Semester |
|---|---|
|
Ethical & Legal Aspects of Health Care |
4th Sem |
|
Health Care Marketing |
4th Sem |
Event Management
| Subjects | Semester |
|---|---|
|
Principles of Event Management |
4th Sem |
|
Budgeting and Costing of Events |
4th Sem |
Travel & Tourism Management
| Subjects | Semester |
|---|---|
|
Tourism Policy, Planning and Development |
4th Sem |
|
Travel Agency Management |
4th Sem |
Airlines & Airport Management
| Subjects | Semester |
|---|---|
|
Aviation Legal Environment |
4th Sem |
|
Aviation Resource Management |
4th Sem |
Operations Management
| Subjects | Semester |
|---|---|
|
Material Management |
4th Sem |
|
Operations Research |
4th Sem |
Digital Marketing
| Subjects | Semester |
|---|---|
|
Affiliate Marketing and Google AdSense |
4th Sem |
|
Performance Marketing |
4th Sem |
Retail Management
| Subjects | Semester |
|---|---|
|
Retail Operations Management |
4th Sem |
|
Retail Management Perspective |
4th Sem |
Disaster Management
| Subjects | Semester |
|---|---|
|
Disaster Risk Reduction and Development Planning |
4th Sem |
|
Introduction to Public Health and Mental Health in Disasters |
4th Sem |
Entertainment and Media
| Subjects | Semester |
|---|---|
|
Strategic Brand Management and Communications |
4th Sem |
|
Digital Advertising and PR Strategies |
4th Sem |
FinTech
| Subjects | Semester |
|---|---|
|
Entrepreneurship in FinTech |
4th Sem |
|
Fintech: Innovation and Transformation in Financial Services |
4th Sem |
Data Science and Artificial Intelligence
| Subjects | Semester |
|---|---|
|
Advanced Business Analytics Using R & Python |
4th Sem |
|
Advanced Excel for Data Science |
4th Sem |
General Management
| Subjects | Semester |
|---|---|
|
Entrepreneurship and Innovation |
4th Sem |
|
Business Analytics for Managers |
4th Sem |
International Relations
| Subjects | Semester |
|---|---|
|
Global Human Resource & Leadership |
4th Sem |
|
Sustainable Development & Global CSR |
4th Sem |
Brand Management
| Subjects | Semester |
|---|---|
|
New Product Development |
4th Sem |
|
Innovation in Product Branding |
4th Sem |
80
Credits40+
Live Sessions80+
TA Sessions20+
Case Studies & ProjectsChandigarh University Online engages with the best talent from both academia and industry to provide its MBA students with world-class learning experiences and future-ready learning outcomes.
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Flexibility:
Chandigarh University Online offers a flexible learning environment suitable for working professionals.
Quality Education:
The program maintains high academic standards with a curriculum updated to reflect industry trends.
Industry Relevance:
Students engage with real-world case studies and industry projects, preparing them for career challenges.
Experienced Faculty:
Expert faculty provide personalized support and guidance to students.
Global Networking:
Students have opportunities to connect with peers and industry professionals worldwide, enhancing their career prospects.
Harvard Business Publishing Education Certification:
Completing the Chandigarh University Online MBA program grants learners the opportunity to earn a Harvard Business Publishing Education Certification, adding prestige and value to their credentials.
Bachelor degree in any discipline from recognized University/ Institution. Graduates of recognized professional programs like CA/ ICWA etc. are also eligible to apply.
Recognition by the UGC, India is a stamp of approval for the credibility, quality & acceptance of CU Online degrees.
CU Online degree is held in high regard by academicians & corporate leaders across the globe.
Backed by prestigious universities and institutions our curriculum is at par with globally renowned industry-relevant courses.
You get VIP access to world-class resources and insights from renowned industry stalwarts and global faculties staying at distant places.
Our comprehensive online infrastructure allows students to access resources, assistance, guidance at their convenience.
On Demand Examination facility allows students seek freedom to schedule when they are ready for the examination.
Engage in real-time discussions with industry leaders to gain invaluable industry insights.
Regular interactive experience builds confidence & enhances practical know-how.
Get access to our advanced learning platform that facilitates a seamless learning experience
Personalise your learning path & collaborate with peers situated globally using the LMS platform.
Access to networking opportunities, internships, & job placements through industry partnerships.
Support & guidance in career planning, job search strategies, & skill development for professional growth.
Learn from acclaimed professionals with vast expertise, ensuring a rich & insightful learning experience.
Gain overall perspectives & practical learning from faculty members with global exposure.
Affordable fee structure augmented by scholarships & discounts where students can book their seat by paying just ₹10,000
Flexibility in payment through No Cost EMI, Annual & Semester wise payment option.
Chandigarh University Online assists its students in every step of their job search by providing robust career services and empowering students to unlock their fullest professional potential.
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At Chandigarh University Online, we understand that education goes beyond the boundaries of a degree certificate. That's why we offer an array of exclusive resources and opportunities designed to enrich your learning journey and prepare you for success in the real world:
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Expert-led online workshops tailored for skill enhancement.
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Access exclusive alumni events and opportunities.
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Experience campus life for a full week, fostering lifelong friendships
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Experience the pinnacle of online education with Chandigarh University Online, providing diverse learning options, career services, and a curriculum aligned with industry standards.
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E-books, webinars, and recorded video lectures cater to the diverse preferences of learners, matching their unique learning styles.
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Discover exciting career paths in India and abroad with an Online MBA degree that equips students with the skills and knowledge to excel in the fast-paced world of business management. This Online MBA program opens doors to numerous career opportunities, mentioned below:
. Management Trainee
. Business Analyst
. Financial Analyst
. Marketing Coordinator
. Operations Manager
. Product Manager
. Senior Business Analyst
. Marketing Manager
. Director of Marketing
. Chief Operating Officer (COO)
. Chief Financial Officer (CFO)
. Chief Executive Officer (CEO)
The salary packages for jobs after Online MBA range from ₹8 lakhs per annum (entry-level) to ₹70 lakhs per annum (advanced-level).
Different sectors seek individuals with Master in Business Administration (MBA). These are:
. Finance and Banking
. Marketing and Advertising
. Consulting
. Human Resources
. Retail
. Information Technology
. Manufacturing
. Healthcare
. Hospitality
. Government and Non-Profit Organizations
The specialization focuses on how retail decisions impact business performance, customer demand, and revenue growth. Learning outcomes are informed by the elective subjects taught in the third and fourth semesters.
With this specialization, you'll learn all about:
Retail Marketing
Derived from retail marketing and international retailing, this area focuses on consumer behavior, segmentation, global retail ecosystems, and how brands design market entry strategies.
Buying Merchandising
Based on buying merchandising, this teaches how to plan product ranges, negotiate with suppliers, manage stock depth, and align assortments with trends and margins.
Retail Sales Techniques and Promotion
Linked to retail sales techniques and promotion, learners understand demand creation, loyalty programs, pricing strategies, and building store-level customer experience.
International Retailing
This area helps students understand how global retail operates across markets, cultures, and regions. It covers international formats, global retail strategies, cross-border consumer behavior, and the factors that shape global retail expansion.
Retail Operations Management
Learners gain clarity on how retail stores function daily. The subject covers inventory flow, store layout, staffing, merchandising, service delivery, and operational efficiency. Students learn how decisions at the store level affect overall performance.
Retail Management Perspective
This elective gives a holistic view of the retail sector. It covers industry structure, retail formats, customer expectations, and long-term business planning. Learners understand how different functions come together to create a unified retail experience.
Each topic connects day-to-day retail activity with business logic, helping learners think like decision-makers rather than just operators.
Retail requires understanding consumer behavior, predicting demand, coordinating supply chains, and building brand experience across online and offline channels.
The Online MBA in Retail Management strengthens business fundamentals while developing domain-specific capabilities in merchandising decisions, customer experience strategy, category planning, and retail analytics.
For working professionals, the online format ensures they can balance career responsibilities while advancing their retail management expertise.
With this specialization, the focus is on practical problem-solving that helps students contribute to growth roles in retail chains, e-commerce brands, FMCG companies, fashion and lifestyle businesses, and digital marketplaces.
The program works for both fresh graduates and working professionals aiming to build long-term careers in the retail industry. It is highly suitable for:
Store associates, department managers, and retail executives seeking structured career progression
Merchandisers, buyers, and category specialists wanting managerial roles
Sales professionals transitioning into operations or brand management
Entrepreneurs launching retail or e-commerce businesses
Graduates seeking industry-aligned business roles in consumer-facing sectors
With an Online MBA in Retail Management, students gain practical and managerial skills such as:
Category and assortment planning
Retail analytics and demand forecasting
Vendor coordination and sourcing
Pricing, promotions, and margin management
Store operations and workforce planning
Customer experience design across channels
Product lifecycle and inventory control
These skills prepare graduates to lead strategy rather than execute tasks.
The specialization opens opportunities across retail chains, e-commerce platforms, FMCG and lifestyle brands, supermarkets, and fashion labels. Potential roles include:
| Role | Approx. Salary Range |
|---|---|
| Category Manager | INR 5.5 Lakhs - 32 Lakhs |
| Retail Operations Manager | INR 3 Lakhs - 18.9 Lakhs |
| Merchandiser / Buyer | INR 7.2 Lakhs - 13.6 Lakhs |
| Store Manager / Area Manager | INR 2.3 Lakhs - 11 Lakhs |
| Retail Marketing Specialist | INR 2 Lakhs - 17.9 Lakhs |
| Supply Chain Coordinator | INR 2.2 Lakhs - 11.3 Lakhs |
| Sales and Promotions Strategist | INR 3.7 Lakhs - 22 Lakhs |
| Inventory Planner | INR 2.7 Lakhs - 16.8 Lakhs |