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The online BBA in Digital Marketing is designed for learners who want to understand how businesses communicate, build visibility, and grow in a digitally connected world. While a BBA program builds fundamental knowledge in management, finance, marketing, and communication, this specialization helps students explore modern digital tools, platforms, and strategies used to engage customers effectively.
It also gives learners the flexibility to tailor their academic path through a structured elective track focused on digital-first business practices. The specialization remains relevant across industries where organizations rely on digital channels, content strategies, and data-driven marketing approaches to connect with audiences and stay competitive.
Eligibility for the program requires successful completion of 10+2 or an equivalent level of schooling in any stream from a recognized Board, University, or Council.
Here's a quick look at the BBA in Digital Marketing fee to help you map your academic and financial goals.
Prof.Shamim is currently working as Associate Dean at School of Business Management NMIMS. He is an economist with 10 years of experience teaching economics and statistics, conducting economic research and consulting
Visiting Faculty - Department of Humanities & Social Science - NIT Warangal Member, Board of Studies, Central University of Hyderabad
Assocaite Dean, NMIMS (Jul 2020 - Present)
Professor of Economics, NMIM (Mar 2017 - Jul 2020)
Associate Professor of General Management - Alliance Business School (Feb 2011 - Feb 2017)
PhD, Economics - University of Rochestor (2000 - 2007)
Prof.Shamim is currently working as Associate Dean at School of Business Management NMIMS. He is an economist with 10 years of experience teaching economics and statistics, conducting economic research and consulting (four years) with clients on topics of applied microeconomics, finance, industrial organization, healthcare and labor markets. His expertise lies in directing the design and implementation of economic and statistical models to analyze real world problems. Project management with specific focus in data analysis and advanced applied statistical and econometric research.
Take a quick look at the online BBA in Digital Marketing syllabus to understand the subjects and learning outcomes.
Total Credit: 124
| Subjects | Credits |
|---|---|
| Microeconomics | 4 |
| Marketing Management | 4 |
| Accounting for managers | 4 |
| Management Principles and Organizational Behaviour | 4 |
| Communication Skills | 4 |
| Subjects | Credits |
|---|---|
| Macroeconomics | 4 |
| Human Resource Management | 4 |
| Business Mathematics and Statistics | 4 |
| Environmental, Waste and Disaster Management | 4 |
| Financial Management | 4 |
| Subjects | Credits |
|---|---|
| Logistics and Supply Chain Management | 4 |
| Research Methodology | 4 |
| Indian Knowledge System(IKS) | 4 |
| Gender Equity and Women Empowerment | 4 |
| Elective as per Specialization | 4 |
| Elective as per Specialization | 4 |
| Subjects | Credits |
|---|---|
| Operations Research | 4 |
| Commercial & Company Law | 4 |
| Consumer Behaviour | 4 |
| Elective as per Specialization | 4 |
| Elective as per Specialization | 4 |
| Subjects | Credits |
|---|---|
| Strategy, Business and Globalization | 4 |
| Business Environment | 4 |
| Banking & Insurance | 4 |
| Elective as per Specialization | 4 |
| Elective as per Specialization | 4 |
| Subjects | Credits |
|---|---|
| AI for Managers | 4 |
| Digital Marketing | 4 |
| Project Management | 4 |
| Elective as per Specialization | 4 |
| Elective as per Specialization | 4 |
| Subjects | Semester |
|---|---|
| Entrepreneurship | 3rd Sem |
| Sales and Marketing for Entrepreneurs | 3rd Sem |
| Subjects | Semester |
|---|---|
| Training and Development | 3rd Sem |
| Talent Acquisition and Recruitment | 3rd Sem |
| Subjects | Semester |
|---|---|
| Advertising & Brand Management | 3rd Sem |
| Product and Pricing Management | 3rd Sem |
| Subjects | Semester |
|---|---|
| Foreign exchange Management for business | 3rd Sem |
| Cross-Cultural Management | 3rd Sem |
| Subjects | Semester |
|---|---|
| Family Business Fundamentals | 3rd Sem |
| Family Business Succession and Leadership | 3rd Sem |
| Subjects | Semester |
|---|---|
| Marketing in the Digital World | 3rd Sem |
| Omni Channel Marketing | 3rd Sem |
| Subjects | Semester |
|---|---|
| Introduction to Fintech | 3rd Sem |
| Fintech and Emerging Technologies | 3rd Sem |
| Subjects | Semester |
|---|---|
| Fundamentals of Digital Marketing in Retail & E-Commerce | 3rd Sem |
| Retail Consumer Behavior & Buying Patterns | 3rd Sem |
| Subjects | Semester |
|---|---|
| AI in Pricing Strategies & Demand Forecasting | 3rd Sem |
| AI in Online Advertising & Consumer Targeting | 3rd Sem |
| Subjects | Semester |
|---|---|
| Healthcare in Supply Chain and Logistics | 3rd Sem |
| Telemedicine and Digital Healthcare | 3rd Sem |
| Subjects | Semester |
|---|---|
| Transportation and Distribution Management | 3rd Sem |
| Inventory and Warehouse Management | 3rd Sem |
| Subjects | Semester |
|---|---|
| International Trade and Finance | 3rd Sem |
| Foreign Exchange Markets and Instruments | 3rd Sem |
| Subjects | Semester |
|---|---|
| Online Travel Agencies (OTAs) & E-Tourism Platforms | 3rd Sem |
| Tourism Marketing & Branding | 3rd Sem |
| Subjects | Semester |
|---|---|
| Corporate Event Management & MICE (Meetings, Incentives, Conferences, Exhibitions) | 3rd Sem |
| Niche Tourism (Wellness, Medical, Film, Space Tourism) | 3rd Sem |
| Subjects | Semester |
|---|---|
| Retail and Digital Banking | 3rd Sem |
| Commercial Banking Operations | 3rd Sem |
| Subjects | Semester |
|---|---|
| Behavioural and Personal Finance | 4th Sem |
| Sustainability and Green Business | 4th Sem |
| Subjects | Semester |
|---|---|
| Compensation Management | 4th Sem |
| Employee Engagement and Retention | 4th Sem |
| Subjects | Semester |
|---|---|
| Sales and Distribution Management | 4th Sem |
| Integrated Marketing Communication (IMC) | 4th Sem |
| Subjects | Semester |
|---|---|
| Treasury Management | 4th Sem |
| Emerging Economies and International Markets | 4th Sem |
| Subjects | Semester |
|---|---|
| Family Business Enterprises | 4th Sem |
| Family Business Governance | 4th Sem |
| Subjects | Semester |
|---|---|
| Email, Mobile, and Lead Generation Strategies | 4th Sem |
| Search Marketing: SEO and SEM | 4th Sem |
| Subjects | Semester |
|---|---|
| Basics of Digital payment Gateways | 4th Sem |
| Basics of Digital and Neo Banking | 4th Sem |
| Subjects | Semester |
|---|---|
| E-Commerce Marketing Strategies | 4th Sem |
| CRM in Retail and E-Commerce | 4th Sem |
| Subjects | Semester |
|---|---|
| AI in Healthcare & Pharma Industries | 4th Sem |
| AI in Insurance & Financial Planning | 4th Sem |
| Subjects | Semester |
|---|---|
| Marketing and Public Relations in Healthcare | 4th Sem |
| Financial Management in Healthcare | 4th Sem |
| Subjects | Semester |
|---|---|
| Enterprise Resource Planning (ERP) in Supply Chain | 4th Sem |
| Customer Relationship Management in Supply Chain | 4th Sem |
| Subjects | Semester |
|---|---|
| Digital Currencies and Forex Trading Technologies | 4th Sem |
| International Banking and Forex Operations | 4th Sem |
| Subjects | Semester |
|---|---|
| Hospitality & Customer Experience Management | 4th Sem |
| Travel & Tour Operations | 4th Sem |
| Subjects | Semester |
|---|---|
| Wedding Planning & Luxury Events | 4th Sem |
| Sports & Cultural Event Management | 4th Sem |
| Subjects | Semester |
|---|---|
| Investment Banking and Financial Services | 4th Sem |
| Wealth and Portfolio Management | 4th Sem |
| Subjects | Semester |
|---|---|
| Innovation and expansion in family managed business | 5th Sem |
| Global Entrepreneurship | 5th Sem |
| Subjects | Semester |
|---|---|
| HR Analytics | 5th Sem |
| Global Human Resource Management | 5th Sem |
| Subjects | Semester |
|---|---|
| Services Marketing | 5th Sem |
| International Marketing | 5th Sem |
| Subjects | Semester |
|---|---|
| Global Financial Environment | 5th Sem |
| International Negotiations | 5th Sem |
| Subjects | Semester |
|---|---|
| Marketing and Branding Family Businesses | 5th Sem |
| Human Resource Management in Family Business | 5th Sem |
| Subjects | Semester |
|---|---|
| Social Media Marketing | 5th Sem |
| Affiliate and Influencer Marketing | 5th Sem |
| Subjects | Semester |
|---|---|
| Basics of Insurance Technology & Regtech (Insurtech) | 5th Sem |
| Basics of Fraud Analytics | 5th Sem |
| Subjects | Semester |
|---|---|
| Basics of Retailing and Retail Operations | 5th Sem |
| E-Commerce Payment Systems & Digital Transactions | 5th Sem |
| Subjects | Semester |
|---|---|
| AI in Human Resource Management | 5th Sem |
| AI Ethics, Privacy & Governance | 5th Sem |
| Subjects | Semester |
|---|---|
| Entrepreneurship in Healthcare | 5th Sem |
| Human Resource Management in Healthcare | 5th Sem |
| Subjects | Semester |
|---|---|
| Procurement and Supplier Management | 5th Sem |
| Logistics and Freight Forwarding | 5th Sem |
| Subjects | Semester |
|---|---|
| Exchange Rate Mechanisms and Policies | 5th Sem |
| Balance of Payments and Global Trade Policies | 5th Sem |
| Subjects | Semester |
|---|---|
| Smart Tourism & IoT Applications | 5th Sem |
| Revenue Management in Tourism & Hospitality | 5th Sem |
| Subjects | Semester |
|---|---|
| Cruise, Airline, & Luxury Travel Management | 5th Sem |
| Festival & Mega Event Management | 5th Sem |
| Subjects | Semester |
|---|---|
| Financial Technology (FinTech) & Banking Innovation | 5th Sem |
| Blockchain & Cryptocurrency in Banking | 5th Sem |
| Subjects | Semester |
|---|---|
| Internationalization of Family Managed Business | 6th Sem |
| Social Entrepreneurship | 6th Sem |
| Subjects | Semester |
|---|---|
| Organizational change and development | 6th Sem |
| Employee Wellness and Stress Management | 6th Sem |
| Subjects | Semester |
|---|---|
| Rural marketing | 6th Sem |
| Green and Sustainable Marketing | 6th Sem |
| Subjects | Semester |
|---|---|
| International Economics and Trade | 6th Sem |
| Sustainability in Global Business | 6th Sem |
| Subjects | Semester |
|---|---|
| Scaling-up Family Business | 6th Sem |
| Family Business Diaspora and Trends | 6th Sem |
| Subjects | Semester |
|---|---|
| Search Marketing Skills | 6th Sem |
| Social Media Listening and Analytics | 6th Sem |
| Subjects | Semester |
|---|---|
| Startups & Entrepreneurship in FinTech | 6th Sem |
| Regulatory & Risk Management in FinTech | 6th Sem |
| Subjects | Semester |
|---|---|
| Data-Driven Personalization in Online Shopping | 6th Sem |
| Innovation in Retail | 6th Sem |
| Subjects | Semester |
|---|---|
| Future Trends & Innovations in AI | 6th Sem |
| Building an AI-Driven Startup | 6th Sem |
| Subjects | Semester |
|---|---|
| Healthcare Leadership and Change Management | 6th Sem |
| Healthcare Laws and Ethics | 6th Sem |
| Subjects | Semester |
|---|---|
| Sustainable and Green Supply Chain Management | 6th Sem |
| Global Supply Chain Management | 6th Sem |
| Subjects | Semester |
|---|---|
| Global Financial Markets and Institutions | 6th Sem |
| Foreign Exchange Regulations and Compliance | 6th Sem |
| Subjects | Semester |
|---|---|
| Sustainable & Responsible Tourism | 6th Sem |
| Global Tourism Trends & Emerging Markets | 6th Sem |
| Subjects | Semester |
|---|---|
| Event Sponsorship & Fundraising Strategies | 6th Sem |
| Entrepreneurship & Innovation in Event Management | 6th Sem |
| Subjects | Semester |
|---|---|
| Financial Management for Startups & SMEs | 6th Sem |
| Banking Laws & Compliance (RBI, SEBI, FEMA, IFRS) | 6th Sem |
120
Credits60+
Live Sessions120+
TA Sessions30+
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Dr. Kriti Khurana has almost seven years of experience as an educator with four years of experience in higher education. She holds a PhD in English with specialization in Campus Narratives.
BA (Hons.) English Literature, Delhi University, 2007-2010
Masters Degree in English and Communication Studies, Guru Gobind Singh Indraprastha University, 2010-2012
PhD in English, Guru Gobind Singh Indraprastha University. 2012-2017
Dr. Kriti Khurana has almost seven years of experience as an educator with four years of experience in higher education. She holds a PhD in English with specialization in Campus Narratives.
CEO, Envista Strategies David has over 20 years of experience across commercialising research-based projects, developing high-impact industry events and leading companies and teams through all levels of the growth process.
MBA graduate from the Wharton School
CEO, Envista Strategies David has over 20 years of experience across commercialising research-based projects, developing high-impact industry events and leading companies and teams through all levels of the growth process. An MBA graduate from the Wharton School, David formed Envista Strategies to advise and invest in early-stage start-ups. Envista Strategies focuses on strategy, fund-raising and revenue generation. David is a proven communicator and has taught MBA- level Business Communication courses as well as a series of Business Analytics and Management courses.
Prof.Shamim is currently working as Associate Dean at School of Business Management NMIMS. He is an economist with 10 years of experience teaching economics and statistics, conducting economic research and consulting
Visiting Faculty - Department of Humanities & Social Science - NIT Warangal Member, Board of Studies, Central University of Hyderabad
Assocaite Dean, NMIMS (Jul 2020 - Present)
Professor of Economics, NMIM (Mar 2017 - Jul 2020)
Associate Professor of General Management - Alliance Business School (Feb 2011 - Feb 2017)
PhD, Economics - University of Rochestor (2000 - 2007)
Prof.Shamim is currently working as Associate Dean at School of Business Management NMIMS. He is an economist with 10 years of experience teaching economics and statistics, conducting economic research and consulting (four years) with clients on topics of applied microeconomics, finance, industrial organization, healthcare and labor markets. His expertise lies in directing the design and implementation of economic and statistical models to analyze real world problems. Project management with specific focus in data analysis and advanced applied statistical and econometric research.
Lead Business Analyst Mirza Rahim Baig is an experienced Business Analytics Expert with 12+ experience in the industry. He has been associated with Flipkart, and also has been a visiting faculty at Narsee Moonji institute of Management.
Master's in Data Science, Liverpool John Moores University
Bachelor's Degree, BITS Pilani
Lead Business Analyst Mirza Rahim Baig is an experienced Business Analytics Expert with 12+ experience in the industry. He has been associated with Flipkart, and also has been a visiting faculty at Narsee Moonji institute of Management. He holds a Master's Degree in Data Science from Liverpool John Moores University , and a Graduate degree from BITS Pilani, a premier educational institute in India.
Alka Sharma is an ACC ICF seasoned Executive Coach and Communications Consultant committed to the miracle of transformation on Personal Mastery. Alka is a creator and host for BBC's first self-help 13 part web series. Alka is a guest faculty at IIM Kozhikode, IIM Amritsar and NIFT, Delhi. A Tedx Speaker, Alka is authentic and articulate. She has the rare ability to energise an audience yet deliver uncommonly original and useful insights that lead to individuals doing their best work, teams providing superb results and organisations becoming unbeatable. For nearly 20 years, Alka has worked as a corporate communications lead and counsel for many leading organisations, ranging from Yahoo!, GE, WhatsApp and HP. Alka is a certified ICF Life Coach and coaches individuals and groups on Personal Mastery.
Women Startup Program 202 Entrepreneurship/Entrepreneurial Studies, Indian Institute of Management Bangalore, 2020 – 2021
English Honours, Delhi University, 1994 – 1997
Bachelor of Arts (B.A.) English Language and Literature/Letters, Convent of Jesus and Mary, New Delhi
Alka Sharma is an ACC ICF seasoned Executive Coach and Communications Consultant committed to the miracle of transformation on Personal Mastery. Alka is a creator and host for BBC's first self-help 13 part web series. Alka is a guest faculty at IIM Kozhikode, IIM Amritsar and NIFT, Delhi. A Tedx Speaker, Alka is authentic and articulate. She has the rare ability to energise an audience yet deliver uncommonly original and useful insights that lead to individuals doing their best work, teams providing superb results and organisations becoming unbeatable. For nearly 20 years, Alka has worked as a corporate communications lead and counsel for many leading organisations, ranging from Yahoo!, GE, WhatsApp and HP. Alka is a certified ICF Life Coach and coaches individuals and groups on Personal Mastery.
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The online BBA in Digital Marketing includes elective subjects that help learners understand how digital channels, technologies, and data shape modern marketing. These subjects give students a well-rounded perspective on online brand growth and customer engagement.
Marketing in the Digital World: Learners study the foundations of digital marketing, including digital consumer behavior, online brand positioning, and the transition from traditional to digital-first marketing approaches.
Omni Channel Marketing: This subject explores how brands create seamless customer experiences across multiple online and offline touchpoints. Students learn to design integrated marketing journeys that support brand consistency.
Email, Mobile, and Lead Generation Strategies: Focused on direct response marketing, this subject covers email communication, mobile marketing tactics, and lead generation methods used to convert audiences into customers.
Search Marketing: SEO and SEM: Learners understand how search engines function and how businesses increase visibility through organic (SEO) and paid (SEM) efforts. The subject covers keyword strategy, optimization techniques, and performance evaluation.
Social Media Marketing: This subject explains how brands use social platforms to communicate, build communities, and run campaigns. Learners explore content planning, channel selection, and audience engagement.
Affiliate and Influencer Marketing: Students examine partnership-driven marketing models. The subject covers affiliate networks, influencer collaborations, compensation models, and campaign tracking.
Search Marketing Skills: A practical, skill-focused subject that helps learners apply search marketing tools for keyword research, tracking, optimization, and campaign improvement.
Social Media Listening and Analytics: Learners study how data shapes digital marketing decisions. The subject focuses on social listening tools, sentiment analysis, performance metrics, and insights that guide marketing strategy.
The modern digital marketing field continues to accelerate strongly as businesses shift increasingly toward online channels. Companies are relying more on data-driven marketing, omni-channel strategies, social media, SEO/SEM, and content-first approaches to reach and engage customers online.
This specialization is ideal for learners who want to build careers in digital-first marketing environments. It suits:
Students interested in social media, content creation, or online brand communication.
Individuals who enjoy working with digital tools, analytics platforms, and creative campaigns.
Learners who want to understand customer behavior in online environments.
Those aiming for roles in SEO, paid media, content marketing, or performance marketing.
Individuals who prefer flexible, fast-evolving work settings with a mix of creativity and strategy.
Learners interested in building digital expertise that supports long-term marketing careers.
Completing the online BBA in Digital Marketing helps learners build digital-first capabilities that support modern marketing roles. These include:
Understanding of digital consumer behavior and online branding
Skills in SEO, SEM, and search-driven campaign optimization
Content planning, social media management, and community engagement
Omni-channel and integrated marketing strategy design
Email, mobile, and lead-generation capabilities
Influencer and affiliate partnership management
Ability to use digital analytics and social listening tools
Creative problem-solving and data-backed decision-making
The specialization prepares learners for roles that involve digital communication, online customer acquisition, and data-driven marketing.
| Role | Average Salary Range (India) |
|---|---|
| Digital Marketing Executive | ₹2 Lakhs – ₹6 Lakhs |
| Social Media Manager | ₹2.5 Lakhs – ₹8 Lakhs |
| SEO/SEM Specialist | ₹2 Lakhs – ₹7 Lakhs |
| Content Marketing Associate | ₹2 Lakhs – ₹6 Lakhs |
| Performance Marketing Analyst | ₹3 Lakhs – ₹9 Lakhs |
Admissions are open for Jan'26 Session. Enroll today & avail upto 25% early-bird scholarships! Apply Now
