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Markets shift faster than most brands can react. Consumer preferences change overnight, digital platforms rewrite the rules every quarter, and a message that works today may fall flat tomorrow. In this environment, the real challenge for organizations is not choosing the right channel, but understanding how people think, decide, and respond across different touchpoints.
Chandigarh University Online offers an MBA program that allows learners to shape their academic path through specialized elective tracks. Many professionals working in sales, content, branding, or digital roles eventually manage marketing responsibilities without a structured foundation. A Marketing specialization closes that gap.
The Online MBA in Marketing is designed for learners who want to build a deeper understanding of customer behavior and brand strategy. It blends core management training with marketing-specific decision-making, helping learners understand how businesses create value, influence demand, and compete in crowded markets.
Bachelor degree in any discipline from recognized University/ Institution. Graduates of recognized professional programs like CA/ ICWA etc. are also eligible to apply.
Here's a quick look at the MBA in Marketing fee to help you map your academic and financial goals.
Ms. Shalini Singh is a Senior Instructor at CU. She is pursuing her doctorate from the Department of Business Economics, University of Delhi. She holds an undergraduate and a postgraduate degree in Economics. Formerly, she was involved in teaching macroeconomics and econometrics at the Indian School of Business and Finance, an affiliate centre of University of London. She has 7+ years of experience in teaching macroeconomic concepts, research and policy making with various ministries. Her research interests include health economics, macroeconomic policies, and environmental economics. Her research papers have been published in various UGC-recognised journals and she has also contributed book chapters to two books that were published by Ane publishers. She has also presented her paper at various national and international seminars and has been recognised as the faculty with the highest subject score, 2018 (Macroeconomics) by University of London.
Doctor of
Philosophy (PhD) Economics, Delhi University, 2014 – 2018
Master of Arts
(MA)Economics, Banaras Hindu University, 2010 – 2012
Bachelor of Arts
(B.A.) (Honours) Economics, Ramjas College
Ms. Shalini Singh is a Senior Instructor at CU. She is pursuing her doctorate from the Department of Business Economics, University of Delhi. She holds an undergraduate and a postgraduate degree in Economics. Formerly, she was involved in teaching macroeconomics and econometrics at the Indian School of Business and Finance, an affiliate centre of University of London. She has 7+ years of experience in teaching macroeconomic concepts, research and policy making with various ministries. Her research interests include health economics, macroeconomic policies, and environmental economics. Her research papers have been published in various UGC-recognised journals and she has also contributed book chapters to two books that were published by Ane publishers. She has also presented her paper at various national and international seminars and has been recognised as the faculty with the highest subject score, 2018 (Macroeconomics) by University of London.
Take a quick look at the MBA in Marketing syllabus to understand the subjects and learning outcomes.
Total Credit : 108
| Subjects | Credits |
|---|---|
|
Business, Society and Law |
4 |
|
Financial Reporting and Analysis |
4 |
|
Leadership & Organization Behavior |
4 |
|
Managerial Economics |
4 |
|
Marketing Management |
4 |
|
TOTAL |
20 |
| Subjects | Credits |
|---|---|
|
People Management |
4 |
|
Consumer Behaviour |
4 |
|
Business Research Methods |
4 |
|
Financial Management |
4 |
|
Operations and Quality Management |
4 |
|
TOTAL |
20 |
| Subjects | Credits |
|---|---|
|
Strategy, Business and Globalization |
4 |
|
Digital Marketing |
4 |
|
Decision Science |
4 |
|
Specialisation Group A/B/C/D: Elective I |
4 |
|
Specialisation Group A/B/C/D: Elective II |
4 |
|
Specialisation Group A/B/C/D: Elective III |
4 |
|
Specialisation Group A/B/C/D: Elective IV |
4 |
|
TOTAL |
28 |
| Subjects | Credits |
|---|---|
|
Project Management |
4 |
|
Values and Ethics |
4 |
|
Academic Research Writing |
4 |
|
Specialisation Group A/B/C/D: Elective I |
4 |
|
Specialisation Group A/B/C/D: Elective II |
4 |
|
TOTAL |
20 |
| Subjects | Credits |
|---|---|
|
Innovation & Creativity |
2 |
|
Strategy Planning & Execution |
2 |
|
Business Plan Development |
2 |
|
Performance Measurement |
2 |
|
Diversity, Inclusion & Belonging |
2 |
|
Decision-Making |
2 |
|
Ethics at Work |
2 |
|
Presentation Skills |
2 |
|
Team Management |
2 |
|
Digital Intelligence |
2 |
|
TOTAL |
20 |
Marketing
| Subjects | Semester |
|---|---|
|
Marketing Analytics |
3rd Sem |
|
Advertising and Brand Management |
3rd Sem |
|
Marketing of Services |
3rd Sem |
|
Service Marketing and CRM |
3rd Sem |
HRM
| Subjects | Semester |
|---|---|
|
Human Resource Analytics |
3rd Sem |
|
Organisation Change & Development |
3rd Sem |
|
Cross Cultural Management |
3rd Sem |
|
Compensation Management |
3rd Sem |
International Business
| Subjects | Semester |
|---|---|
|
Export Import Documentation |
3rd Sem |
|
International Economics |
3rd Sem |
|
International Trade |
3rd Sem |
|
Financing of International Trade |
3rd Sem |
Entrepreneurship
| Subjects | Semester |
|---|---|
|
Entrepreneurial Strategies-I |
3rd Sem |
|
Social Entrepreneurship |
3rd Sem |
|
Entrepreneurial Strategies-II |
3rd Sem |
|
Family Business Management |
3rd Sem |
Finance
| Subjects | Semester |
|---|---|
|
Banking and Financial Services Management |
3rd Sem |
|
Project Finance and Financial Modeling |
3rd Sem |
|
Tax Planning and Management |
3rd Sem |
|
International Finance |
3rd Sem |
Information Technology
| Subjects | Semester |
|---|---|
|
Business Intelligence |
3rd Sem |
|
System Analysis and Design |
3rd Sem |
|
Managing IT-Enabled Services |
3rd Sem |
|
Knowledge Management |
3rd Sem |
Banking & Insurance
| Subjects | Semester |
|---|---|
|
Merchant Banking & Financial Services |
3rd Sem |
|
Legal Aspect of Banking |
3rd Sem |
|
Treasury & Risk Management |
3rd Sem |
|
Corporate Insurance Management |
3rd Sem |
Logistics & Supply Chain Management
| Subjects | Semester |
|---|---|
|
Logistic management |
3rd Sem |
|
Quality management and quality techniques |
3rd Sem |
|
Logistics and supply chain management |
3rd Sem |
|
Quantitative techniques for management |
3rd Sem |
Hospital Management
| Subjects | Semester |
|---|---|
|
Hospital Planning & Services |
3rd Sem |
|
Benchmarking in Health Care |
3rd Sem |
|
E-Skills in Health Care |
3rd Sem |
|
Human Resource Management in Health Care |
3rd Sem |
Event Management
| Subjects | Semester |
|---|---|
|
Event Planning |
3rd Sem |
|
Culture and Entertainment |
3rd Sem |
|
Event Risk Management |
3rd Sem |
|
Event Marketing Campaign |
3rd Sem |
Travel & Tourism Management
| Subjects | Semester |
|---|---|
|
Tourism Economics |
3rd Sem |
|
Tourism Marketing |
3rd Sem |
|
Geography and International Tourism |
3rd Sem |
|
Tourism Concept and Impact |
3rd Sem |
Airlines & Airport Management
| Subjects | Semester |
|---|---|
|
Airline and Airport Operations |
3rd Sem |
|
Strategic Airport Planning and Marketing |
3rd Sem |
|
Aircraft Maintenance Management |
3rd Sem |
|
Aviation Safety and Security |
3rd Sem |
Operations Management
| Subjects | Semester |
|---|---|
|
Production Planning and Control |
3rd Sem |
|
Quantitative Techniques & Methods |
3rd Sem |
|
Operations Management and Strategy |
3rd Sem |
|
Logistics & Supply Chain Management |
3rd Sem |
Digital Marketing
| Subjects | Semester |
|---|---|
|
Search Engine Optimization |
3rd Sem |
|
Content Marketing |
3rd Sem |
|
Social Media Marketing |
3rd Sem |
|
Digital Entrepreneurship |
3rd Sem |
Retail Management
| Subjects | Semester |
|---|---|
|
Retail Marketing |
3rd Sem |
|
Buying Merchandising |
3rd Sem |
|
Retail Sales Techniques and Promotion |
3rd Sem |
|
International Retailing |
3rd Sem |
Disaster Management
| Subjects | Semester |
|---|---|
|
Disasters, Hazards and Extreme Events |
3rd Sem |
|
Disasters, Vulnerability and Risk |
3rd Sem |
|
Policy, Institutions, Governance and Disaster Management |
3rd Sem |
|
Disasters and Development |
3rd Sem |
Media Management
| Subjects | Semester |
|---|---|
|
Introduction to Mass Media, Industry & Management |
3rd Sem |
|
Corporate Communication and Reputation Management |
3rd Sem |
|
Social Media Management |
3rd Sem |
|
Advertising, PR and Event Management |
3rd Sem |
FinTech
| Subjects | Semester |
|---|---|
|
Data Visualisation For Managers |
3rd Sem |
|
Block Chain Management |
3rd Sem |
|
Machine Learning in Fintech |
3rd Sem |
|
Artificial Intelligence in Fintech |
3rd Sem |
Data Science and Artificial Intelligence
| Subjects | Semester |
|---|---|
|
Machine Learning using Python |
3rd Sem |
|
BIG Data Visualization Basics |
3rd Sem |
|
SQL For Data Science |
3rd Sem |
|
Excel for Data Science |
3rd Sem |
General Management
| Subjects | Semester |
|---|---|
|
Corporate Strategy and Policy |
3rd Sem |
|
Cross-Cultural Management |
3rd Sem |
|
Corporate Social Responsibility and Sustainability |
3rd Sem |
|
Corporate Mergers and Acquisitions |
3rd Sem |
International Relations
| Subjects | Semester |
|---|---|
|
Global Business & Trade |
3rd Sem |
|
International Economics & Finance |
3rd Sem |
|
Geopolitics & Diplomatic Strategies |
3rd Sem |
|
International Marketing & Cultural Intelligence |
3rd Sem |
Brand Management
| Subjects | Semester |
|---|---|
|
Brand Strategy & Positioning |
3rd Sem |
|
Research for Customer Insights |
3rd Sem |
|
Luxury & Retail Brand Management |
3rd Sem |
|
Digital & Social Media Branding |
3rd Sem |
Business Analytics
| Subjects | Semester |
|---|---|
|
Advanvced R Programming |
3rd Sem |
|
Database Management |
3rd Sem |
|
Big Data Analytics and Tools |
3rd Sem |
|
Business Forecasting & Time Series |
3rd Sem |
Marketing
| Subjects | Semester |
|---|---|
|
Integrated Marketing Communication |
4th Sem |
|
Industrial Marketing |
4th Sem |
HRM
| Subjects | Semester |
|---|---|
|
Performance Management: Systems and strategies |
4th Sem |
|
Methodology of Training and Development |
4th Sem |
International Business
| Subjects | Semester |
|---|---|
|
International Human Resource Management |
4th Sem |
|
International Advertising and Brand Management |
4th Sem |
Entrepreneurship
| Subjects | Semester |
|---|---|
|
Innovation and Creativity in Business |
4th Sem |
|
Small Business Management |
4th Sem |
Finance
| Subjects | Semester |
|---|---|
|
Investment Management |
4th Sem |
|
Mergers and Acquisitions |
4th Sem |
Business Analytics
| Subjects | Semester |
|---|---|
|
Machine Learning |
4th Sem |
|
Data Warehousing & Visualization |
4th Sem |
Information Technology
| Subjects | Semester |
|---|---|
|
Business Process Re-Engineering |
4th Sem |
|
Database Management |
4th Sem |
Banking & Insurance
| Subjects | Semester |
|---|---|
|
Mutual funds and portfolio management |
4th Sem |
|
Banking & Insurance Management |
4th Sem |
Logistics & Supply Chain Management
| Subjects | Semester |
|---|---|
|
Retail store and visual merchandising |
4th Sem |
|
Operations management |
4th Sem |
Hospital Management
| Subjects | Semester |
|---|---|
|
Ethical & Legal Aspects of Health Care |
4th Sem |
|
Health Care Marketing |
4th Sem |
Event Management
| Subjects | Semester |
|---|---|
|
Principles of Event Management |
4th Sem |
|
Budgeting and Costing of Events |
4th Sem |
Travel & Tourism Management
| Subjects | Semester |
|---|---|
|
Tourism Policy, Planning and Development |
4th Sem |
|
Travel Agency Management |
4th Sem |
Airlines & Airport Management
| Subjects | Semester |
|---|---|
|
Aviation Legal Environment |
4th Sem |
|
Aviation Resource Management |
4th Sem |
Operations Management
| Subjects | Semester |
|---|---|
|
Material Management |
4th Sem |
|
Operations Research |
4th Sem |
Digital Marketing
| Subjects | Semester |
|---|---|
|
Affiliate Marketing and Google AdSense |
4th Sem |
|
Performance Marketing |
4th Sem |
Retail Management
| Subjects | Semester |
|---|---|
|
Retail Operations Management |
4th Sem |
|
Retail Management Perspective |
4th Sem |
Disaster Management
| Subjects | Semester |
|---|---|
|
Disaster Risk Reduction and Development Planning |
4th Sem |
|
Introduction to Public Health and Mental Health in Disasters |
4th Sem |
Entertainment and Media
| Subjects | Semester |
|---|---|
|
Strategic Brand Management and Communications |
4th Sem |
|
Digital Advertising and PR Strategies |
4th Sem |
FinTech
| Subjects | Semester |
|---|---|
|
Entrepreneurship in FinTech |
4th Sem |
|
Fintech: Innovation and Transformation in Financial Services |
4th Sem |
Data Science and Artificial Intelligence
| Subjects | Semester |
|---|---|
|
Advanced Business Analytics Using R & Python |
4th Sem |
|
Advanced Excel for Data Science |
4th Sem |
General Management
| Subjects | Semester |
|---|---|
|
Entrepreneurship and Innovation |
4th Sem |
|
Business Analytics for Managers |
4th Sem |
International Relations
| Subjects | Semester |
|---|---|
|
Global Human Resource & Leadership |
4th Sem |
|
Sustainable Development & Global CSR |
4th Sem |
Brand Management
| Subjects | Semester |
|---|---|
|
New Product Development |
4th Sem |
|
Innovation in Product Branding |
4th Sem |
80
Credits40+
Live Sessions80+
TA Sessions20+
Case Studies & ProjectsChandigarh University Online engages with the best talent from both academia and industry to provide its MBA students with world-class learning experiences and future-ready learning outcomes.
View All
Dr. Kriti Khurana has almost seven years of experience as an educator with four years of experience in higher education. She holds a PhD in English with specialization in Campus Narratives.
BA (Hons.)
English Literature, Delhi University, 2007-2010
Masters Degree
in English and Communication Studies, Guru Gobind Singh Indraprastha
University, 2010-2012
PhD in English,
Guru Gobind Singh Indraprastha University. 2012-2017
Dr. Kriti Khurana has almost seven years of experience as an educator with four years of experience in higher education. She holds a PhD in English with specialization in Campus Narratives.
CEO, Envista Strategies David has over 20 years of experience across commercialising research-based projects, developing high-impact industry events and leading companies and teams through all levels of the growth process.
MBA graduate from
the Wharton School
CEO, Envista Strategies David has over 20 years of experience across commercialising research-based projects, developing high-impact industry events and leading companies and teams through all levels of the growth process. An MBA graduate from the Wharton School, David formed Envista Strategies to advise and invest in early-stage start-ups. Envista Strategies focuses on strategy, fund-raising and revenue generation. David is a proven communicator and has taught MBA- level Business Communication courses as well as a series of Business Analytics and Management courses.
Prof.Shamim is currently working as Associate Dean at School of Business Management NMIMS. He is an economist with 10 years of experience teaching economics and statistics, conducting economic research and consulting
Visiting Faculty
- Department of Humanities & Social Science - NIT Warangal Member, Board
of Studies, Central University of Hyderabad
Assocaite Dean,
NMIMS (Jul 2020 - Present)
Professor of
Economics, NMIM (Mar 2017 - Jul 2020)
Associate
Professor of General Management - Alliance Business School (Feb 2011 -
Feb 2017)
PhD, Economics -
University of Rochestor (2000 - 2007)
Prof.Shamim is currently working as Associate Dean at School of Business Management NMIMS. He is an economist with 10 years of experience teaching economics and statistics, conducting economic research and consulting (four years) with clients on topics of applied microeconomics, finance, industrial organization, healthcare and labor markets. His expertise lies in directing the design and implementation of economic and statistical models to analyze real world problems. Project management with specific focus in data analysis and advanced applied statistical and econometric research.
Lead Business Analyst Mirza Rahim Baig is an experienced Business Analytics Expert with 12+ experience in the industry. He has been associated with Flipkart, and also has been a visiting faculty at Narsee Moonji institute of Management.
Master's in Data
Science, Liverpool John Moores University
Bachelor's
Degree, BITS Pilani
Lead Business Analyst Mirza Rahim Baig is an experienced Business Analytics Expert with 12+ experience in the industry. He has been associated with Flipkart, and also has been a visiting faculty at Narsee Moonji institute of Management. He holds a Master's Degree in Data Science from Liverpool John Moores University , and a Graduate degree from BITS Pilani, a premier educational institute in India.
Alka Sharma is an ACC ICF seasoned Executive Coach and Communications Consultant committed to the miracle of transformation on Personal Mastery. Alka is a creator and host for BBC's first self-help 13 part web series. Alka is a guest faculty at IIM Kozhikode, IIM Amritsar and NIFT, Delhi. A Tedx Speaker, Alka is authentic and articulate. She has the rare ability to energise an audience yet deliver uncommonly original and useful insights that lead to individuals doing their best work, teams providing superb results and organisations becoming unbeatable. For nearly 20 years, Alka has worked as a corporate communications lead and counsel for many leading organisations, ranging from Yahoo!, GE, WhatsApp and HP. Alka is a certified ICF Life Coach and coaches individuals and groups on Personal Mastery.
Women Startup
Program 202 Entrepreneurship/Entrepreneurial Studies, Indian Institute
of Management Bangalore, 2020 – 2021
English Honours,
Delhi University, 1994 – 1997
Bachelor of Arts
(B.A.) English Language and Literature/Letters, Convent of Jesus and
Mary, New Delhi
Alka Sharma is an ACC ICF seasoned Executive Coach and Communications Consultant committed to the miracle of transformation on Personal Mastery. Alka is a creator and host for BBC's first self-help 13 part web series. Alka is a guest faculty at IIM Kozhikode, IIM Amritsar and NIFT, Delhi. A Tedx Speaker, Alka is authentic and articulate. She has the rare ability to energise an audience yet deliver uncommonly original and useful insights that lead to individuals doing their best work, teams providing superb results and organisations becoming unbeatable. For nearly 20 years, Alka has worked as a corporate communications lead and counsel for many leading organisations, ranging from Yahoo!, GE, WhatsApp and HP. Alka is a certified ICF Life Coach and coaches individuals and groups on Personal Mastery.
Flexibility:
Chandigarh University Online offers a flexible learning environment suitable for working professionals.
Quality Education:
The program maintains high academic standards with a curriculum updated to reflect industry trends.
Industry Relevance:
Students engage with real-world case studies and industry projects, preparing them for career challenges.
Experienced Faculty:
Expert faculty provide personalized support and guidance to students.
Global Networking:
Students have opportunities to connect with peers and industry professionals worldwide, enhancing their career prospects.
Harvard Business Publishing Education Certification:
Completing the Chandigarh University Online MBA program grants learners the opportunity to earn a Harvard Business Publishing Education Certification, adding prestige and value to their credentials.
Bachelor degree in any discipline from recognized University/ Institution. Graduates of recognized professional programs like CA/ ICWA etc. are also eligible to apply.
Recognition by the UGC, India is a stamp of approval for the credibility, quality & acceptance of CU Online degrees.
CU Online degree is held in high regard by academicians & corporate leaders across the globe.
Backed by prestigious universities and institutions our curriculum is at par with globally renowned industry-relevant courses.
You get VIP access to world-class resources and insights from renowned industry stalwarts and global faculties staying at distant places.
Our comprehensive online infrastructure allows students to access resources, assistance, guidance at their convenience.
On Demand Examination facility allows students seek freedom to schedule when they are ready for the examination.
Engage in real-time discussions with industry leaders to gain invaluable industry insights.
Regular interactive experience builds confidence & enhances practical know-how.
Get access to our advanced learning platform that facilitates a seamless learning experience
Personalise your learning path & collaborate with peers situated globally using the LMS platform.
Access to networking opportunities, internships, & job placements through industry partnerships.
Support & guidance in career planning, job search strategies, & skill development for professional growth.
Learn from acclaimed professionals with vast expertise, ensuring a rich & insightful learning experience.
Gain overall perspectives & practical learning from faculty members with global exposure.
Affordable fee structure augmented by scholarships & discounts where students can book their seat by paying just ₹10,000
Flexibility in payment through No Cost EMI, Annual & Semester wise payment option.
Chandigarh University Online assists its students in every step of their job search by providing robust career services and empowering students to unlock their fullest professional potential.
End-to-End Placement Support
LinkedIn
Masterclass
Internship Support
Resume Writing Workshops
Mock Interviews
Career Coaching Sessions
At Chandigarh University Online, we understand that education goes beyond the boundaries of a degree certificate. That's why we offer an array of exclusive resources and opportunities designed to enrich your learning journey and prepare you for success in the real world:
Customized Workshops:
Expert-led online workshops tailored for skill enhancement.
Keeps you updated with latest industry trends.
Networking Opportunities:
Forge valuable connections for future opportunities
Access exclusive events to connect with industry leaders.
Alumni Benefits:
Lifelong access to alumni benefits: career resources, events, discounts.
Access exclusive alumni events and opportunities.
Campus Immersion
Experience campus life for a full week, fostering lifelong friendships
Connect with peers, alumni, and industry professionals.
Experience the pinnacle of online education with Chandigarh University Online, providing diverse learning options, career services, and a curriculum aligned with industry standards.
Diverse Learning Options
E-books, webinars, and recorded video lectures cater to the diverse preferences of learners, matching their unique learning styles.
Placement & Career Services
Our assistance in career development, with support from our more than 300 hiring partners, ensures learners are prepared for varied job roles.
Interactive Learning Experience
Receive a top-notch learning experience from our faculty, who take help of advanced learning management systems to support learners with quality education.
Value Equivalent to Regular Degree
According to the UGC, our degree programs hold the same value as traditional degrees, instilling trust in what we offer.
Industry-aligned Curriculum
Our online programs feature an industry-aligned curriculum to ensure learners acquire relevant skills and knowledge.
Learn From Global Faculties
With experience and expertise, our global faculties offer diverse perspectives on subjects from around the world.
1
Program
Selection
2
Application
Completion
3
Fee
Payment
4
Submission &
Registration
Discover exciting career paths in India and abroad with an Online MBA degree that equips students with the skills and knowledge to excel in the fast-paced world of business management. This Online MBA program opens doors to numerous career opportunities, mentioned below:
. Management Trainee
. Business Analyst
. Financial Analyst
. Marketing Coordinator
. Operations Manager
. Product Manager
. Senior Business Analyst
. Marketing Manager
. Director of Marketing
. Chief Operating Officer (COO)
. Chief Financial Officer (CFO)
. Chief Executive Officer (CEO)
The salary packages for jobs after Online MBA range from ₹8 lakhs per annum (entry-level) to ₹70 lakhs per annum (advanced-level).
Different sectors seek individuals with Master in Business Administration (MBA). These are:
. Finance and Banking
. Marketing and Advertising
. Consulting
. Human Resources
. Retail
. Information Technology
. Manufacturing
. Healthcare
. Hospitality
. Government and Non-Profit Organizations
With an Online MBA in Marketing, learners nurture a steady understanding of how markets function and how brands grow. Learners achieve this skillset by understanding core subjects like:
Marketing Analytics: Learners understand how data reveals buying patterns, campaign performance, and market opportunities. They learn to interpret metrics that guide product, pricing, and communication decisions.
Advertising and Brand Management: This elective explores how brands build identity and recognition. Learners study how messaging, visuals, and positioning influence how customers perceive and remember a brand.
Marketing of Services: Here, the emphasis is on industries where customer experience matters more than the product itself. Learners study how trust, communication, and service quality shape consumer choices.
Service Marketing and CRM: This subject explains how organizations manage customer relationships over time. Learners understand loyalty programs, service recovery, and systems that strengthen long-term engagement.
Integrated Marketing Communication: This elective focuses on how brands maintain consistent messaging across platforms. Learners explore media planning, content alignment, and cross-channel storytelling.
Industrial Marketing: Learners understand how marketing works in B2B settings where logic, value, and long-term contracts drive decisions. They study how businesses evaluate solutions rather than impulse-driven purchases.
The purpose of a Marketing specialization is simple: to help learners understand how businesses communicate value and build trust with their audience.
When you dig deep into the syllabus of an Online MBA in Marketing, you see that it goes beyond campaigns or promotions. It shapes how brands position themselves, how products are perceived, and how customer relationships evolve over time. A strong grounding in these fundamentals sharpens overall business judgement.
The Online MBA in Marketing specialization brings together core management thinking with market-oriented decision-making. Learners explore how customer insights guide strategy, how brand choices influence long-term growth, and how communication decisions shape public perception.
This blend of analytical understanding and creative reasoning prepares learners to handle responsibilities that require both structure and imagination.
Additionally, learners also notice that the Marketing track is designed to suit fresh graduates as well as professionals already working in communication-driven roles. The objective is to create a foundation that remains relevant across industries and career stages.
Many learners consider this specialization when they realize that business growth is closely tied to customer understanding. Marketing now influences product design, pricing, communication, analytics, and customer experience, so knowing how these areas connect helps clarify who will benefit most from the program.
This Online MBA in Marketing is ideal for learners who:
Want to transition into branding, advertising, digital marketing, or strategic communication.
Work in sales, content, media, or service roles and want a structured understanding of marketing principles.
Plan to move into roles where customer behavior and market insight drive decision-making.
Aim to build careers that combine creativity with data-backed judgement.
Prefer a flexible MBA that aligns with long-term career mobility across industries.
By the time learners complete the Online MBA in Marketing program, they have mastery over skills like -
Brand strategy making
Customer insight analysis
Campaign planning
Market research
Communication design
CRM understanding
Pricing and positioning judgment
Some potential roles that learners can explore after completing an Online MBA in Marketing include:
| Role | Average Salary Range (INR per annum) |
|---|---|
| Marketing Executive | 3.5–5.5 LPA |
| Brand Manager | 7–12 LPA |
| Digital Marketing Manager | 6–10 LPA |
| Market Research Analyst | 4–7 LPA |
| Advertising Strategist | 5–9 LPA |
| CRM Manager | 6–11 LPA |
| Product Marketing Associate | 5–8 LPA |
Admissions are open for Jan'26 Session. Enroll today & avail upto 25% early-bird scholarships! Apply Now
