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An Online BBA in Event Management introduces students to the business foundations required to understand how events are planned, managed, and executed across different formats. The program begins with core management subjects that build clarity in planning, operations, communication, and organizational processes.
As learners move forward, they study how events are conceptualized, how logistics are coordinated, and how stakeholder expectations shape the final experience. The curriculum explains how corporate events, social events, cultural festivals, and large-scale gatherings function within the wider service industry.
The degree allows students to tailor their learning through specialized elective tracks. These electives provide focused exposure to areas such as corporate event planning, luxury weddings, sports and cultural events, niche tourism segments, and innovation within the event business.
This combination of general management training and targeted event-focused study equips learners to understand how decisions are made in event organizations. The specialization stays relevant as event formats continue to evolve with creative concepts, digital integration, and changing audience expectations.
Learners are eligible for the program if they have completed 10+2 or an equivalent examination in any stream from a recognized board, university, or council.
Here's a quick look at the BBA in Event Management fee to help you map your academic and financial goals.
Prof.Shamim is currently working as Associate Dean at School of Business Management NMIMS. He is an economist with 10 years of experience teaching economics and statistics, conducting economic research and consulting
Visiting Faculty - Department of Humanities & Social Science - NIT Warangal Member, Board of Studies, Central University of Hyderabad
Assocaite Dean, NMIMS (Jul 2020 - Present)
Professor of Economics, NMIM (Mar 2017 - Jul 2020)
Associate Professor of General Management - Alliance Business School (Feb 2011 - Feb 2017)
PhD, Economics - University of Rochestor (2000 - 2007)
Prof.Shamim is currently working as Associate Dean at School of Business Management NMIMS. He is an economist with 10 years of experience teaching economics and statistics, conducting economic research and consulting (four years) with clients on topics of applied microeconomics, finance, industrial organization, healthcare and labor markets. His expertise lies in directing the design and implementation of economic and statistical models to analyze real world problems. Project management with specific focus in data analysis and advanced applied statistical and econometric research.
Take a quick look at the BBA in Event Management syllabus to understand the subjects and learning outcomes.
Total Credit: 124
| Subjects | Credits |
|---|---|
| Microeconomics | 4 |
| Marketing Management | 4 |
| Accounting for managers | 4 |
| Management Principles and Organizational Behaviour | 4 |
| Communication Skills | 4 |
| Subjects | Credits |
|---|---|
| Macroeconomics | 4 |
| Human Resource Management | 4 |
| Business Mathematics and Statistics | 4 |
| Environmental, Waste and Disaster Management | 4 |
| Financial Management | 4 |
| Subjects | Credits |
|---|---|
| Logistics and Supply Chain Management | 4 |
| Research Methodology | 4 |
| Indian Knowledge System(IKS) | 4 |
| Gender Equity and Women Empowerment | 4 |
| Elective as per Specialization | 4 |
| Elective as per Specialization | 4 |
| Subjects | Credits |
|---|---|
| Operations Research | 4 |
| Commercial & Company Law | 4 |
| Consumer Behaviour | 4 |
| Elective as per Specialization | 4 |
| Elective as per Specialization | 4 |
| Subjects | Credits |
|---|---|
| Strategy, Business and Globalization | 4 |
| Business Environment | 4 |
| Banking & Insurance | 4 |
| Elective as per Specialization | 4 |
| Elective as per Specialization | 4 |
| Subjects | Credits |
|---|---|
| AI for Managers | 4 |
| Digital Marketing | 4 |
| Project Management | 4 |
| Elective as per Specialization | 4 |
| Elective as per Specialization | 4 |
| Subjects | Semester |
|---|---|
| Entrepreneurship | 3rd Sem |
| Sales and Marketing for Entrepreneurs | 3rd Sem |
| Subjects | Semester |
|---|---|
| Training and Development | 3rd Sem |
| Talent Acquisition and Recruitment | 3rd Sem |
| Subjects | Semester |
|---|---|
| Advertising & Brand Management | 3rd Sem |
| Product and Pricing Management | 3rd Sem |
| Subjects | Semester |
|---|---|
| Foreign exchange Management for business | 3rd Sem |
| Cross-Cultural Management | 3rd Sem |
| Subjects | Semester |
|---|---|
| Family Business Fundamentals | 3rd Sem |
| Family Business Succession and Leadership | 3rd Sem |
| Subjects | Semester |
|---|---|
| Marketing in the Digital World | 3rd Sem |
| Omni Channel Marketing | 3rd Sem |
| Subjects | Semester |
|---|---|
| Introduction to Fintech | 3rd Sem |
| Fintech and Emerging Technologies | 3rd Sem |
| Subjects | Semester |
|---|---|
| Fundamentals of Digital Marketing in Retail & E-Commerce | 3rd Sem |
| Retail Consumer Behavior & Buying Patterns | 3rd Sem |
| Subjects | Semester |
|---|---|
| AI in Pricing Strategies & Demand Forecasting | 3rd Sem |
| AI in Online Advertising & Consumer Targeting | 3rd Sem |
| Subjects | Semester |
|---|---|
| Healthcare in Supply Chain and Logistics | 3rd Sem |
| Telemedicine and Digital Healthcare | 3rd Sem |
| Subjects | Semester |
|---|---|
| Transportation and Distribution Management | 3rd Sem |
| Inventory and Warehouse Management | 3rd Sem |
| Subjects | Semester |
|---|---|
| International Trade and Finance | 3rd Sem |
| Foreign Exchange Markets and Instruments | 3rd Sem |
| Subjects | Semester |
|---|---|
| Online Travel Agencies (OTAs) & E-Tourism Platforms | 3rd Sem |
| Tourism Marketing & Branding | 3rd Sem |
| Subjects | Semester |
|---|---|
| Corporate Event Management & MICE (Meetings, Incentives, Conferences, Exhibitions) | 3rd Sem |
| Niche Tourism (Wellness, Medical, Film, Space Tourism) | 3rd Sem |
| Subjects | Semester |
|---|---|
| Retail and Digital Banking | 3rd Sem |
| Commercial Banking Operations | 3rd Sem |
| Subjects | Semester |
|---|---|
| Behavioural and Personal Finance | 4th Sem |
| Sustainability and Green Business | 4th Sem |
| Subjects | Semester |
|---|---|
| Compensation Management | 4th Sem |
| Employee Engagement and Retention | 4th Sem |
| Subjects | Semester |
|---|---|
| Sales and Distribution Management | 4th Sem |
| Integrated Marketing Communication (IMC) | 4th Sem |
| Subjects | Semester |
|---|---|
| Treasury Management | 4th Sem |
| Emerging Economies and International Markets | 4th Sem |
| Subjects | Semester |
|---|---|
| Family Business Enterprises | 4th Sem |
| Family Business Governance | 4th Sem |
| Subjects | Semester |
|---|---|
| Email, Mobile, and Lead Generation Strategies | 4th Sem |
| Search Marketing: SEO and SEM | 4th Sem |
| Subjects | Semester |
|---|---|
| Basics of Digital payment Gateways | 4th Sem |
| Basics of Digital and Neo Banking | 4th Sem |
| Subjects | Semester |
|---|---|
| E-Commerce Marketing Strategies | 4th Sem |
| CRM in Retail and E-Commerce | 4th Sem |
| Subjects | Semester |
|---|---|
| AI in Healthcare & Pharma Industries | 4th Sem |
| AI in Insurance & Financial Planning | 4th Sem |
| Subjects | Semester |
|---|---|
| Marketing and Public Relations in Healthcare | 4th Sem |
| Financial Management in Healthcare | 4th Sem |
| Subjects | Semester |
|---|---|
| Enterprise Resource Planning (ERP) in Supply Chain | 4th Sem |
| Customer Relationship Management in Supply Chain | 4th Sem |
| Subjects | Semester |
|---|---|
| Digital Currencies and Forex Trading Technologies | 4th Sem |
| International Banking and Forex Operations | 4th Sem |
| Subjects | Semester |
|---|---|
| Hospitality & Customer Experience Management | 4th Sem |
| Travel & Tour Operations | 4th Sem |
| Subjects | Semester |
|---|---|
| Wedding Planning & Luxury Events | 4th Sem |
| Sports & Cultural Event Management | 4th Sem |
| Subjects | Semester |
|---|---|
| Investment Banking and Financial Services | 4th Sem |
| Wealth and Portfolio Management | 4th Sem |
| Subjects | Semester |
|---|---|
| Innovation and expansion in family managed business | 5th Sem |
| Global Entrepreneurship | 5th Sem |
| Subjects | Semester |
|---|---|
| HR Analytics | 5th Sem |
| Global Human Resource Management | 5th Sem |
| Subjects | Semester |
|---|---|
| Services Marketing | 5th Sem |
| International Marketing | 5th Sem |
| Subjects | Semester |
|---|---|
| Global Financial Environment | 5th Sem |
| International Negotiations | 5th Sem |
| Subjects | Semester |
|---|---|
| Marketing and Branding Family Businesses | 5th Sem |
| Human Resource Management in Family Business | 5th Sem |
| Subjects | Semester |
|---|---|
| Social Media Marketing | 5th Sem |
| Affiliate and Influencer Marketing | 5th Sem |
| Subjects | Semester |
|---|---|
| Basics of Insurance Technology & Regtech (Insurtech) | 5th Sem |
| Basics of Fraud Analytics | 5th Sem |
| Subjects | Semester |
|---|---|
| Basics of Retailing and Retail Operations | 5th Sem |
| E-Commerce Payment Systems & Digital Transactions | 5th Sem |
| Subjects | Semester |
|---|---|
| AI in Human Resource Management | 5th Sem |
| AI Ethics, Privacy & Governance | 5th Sem |
| Subjects | Semester |
|---|---|
| Entrepreneurship in Healthcare | 5th Sem |
| Human Resource Management in Healthcare | 5th Sem |
| Subjects | Semester |
|---|---|
| Procurement and Supplier Management | 5th Sem |
| Logistics and Freight Forwarding | 5th Sem |
| Subjects | Semester |
|---|---|
| Exchange Rate Mechanisms and Policies | 5th Sem |
| Balance of Payments and Global Trade Policies | 5th Sem |
| Subjects | Semester |
|---|---|
| Smart Tourism & IoT Applications | 5th Sem |
| Revenue Management in Tourism & Hospitality | 5th Sem |
| Subjects | Semester |
|---|---|
| Cruise, Airline, & Luxury Travel Management | 5th Sem |
| Festival & Mega Event Management | 5th Sem |
| Subjects | Semester |
|---|---|
| Financial Technology (FinTech) & Banking Innovation | 5th Sem |
| Blockchain & Cryptocurrency in Banking | 5th Sem |
| Subjects | Semester |
|---|---|
| Internationalization of Family Managed Business | 6th Sem |
| Social Entrepreneurship | 6th Sem |
| Subjects | Semester |
|---|---|
| Organizational change and development | 6th Sem |
| Employee Wellness and Stress Management | 6th Sem |
| Subjects | Semester |
|---|---|
| Rural marketing | 6th Sem |
| Green and Sustainable Marketing | 6th Sem |
| Subjects | Semester |
|---|---|
| International Economics and Trade | 6th Sem |
| Sustainability in Global Business | 6th Sem |
| Subjects | Semester |
|---|---|
| Scaling-up Family Business | 6th Sem |
| Family Business Diaspora and Trends | 6th Sem |
| Subjects | Semester |
|---|---|
| Search Marketing Skills | 6th Sem |
| Social Media Listening and Analytics | 6th Sem |
| Subjects | Semester |
|---|---|
| Startups & Entrepreneurship in FinTech | 6th Sem |
| Regulatory & Risk Management in FinTech | 6th Sem |
| Subjects | Semester |
|---|---|
| Data-Driven Personalization in Online Shopping | 6th Sem |
| Innovation in Retail | 6th Sem |
| Subjects | Semester |
|---|---|
| Future Trends & Innovations in AI | 6th Sem |
| Building an AI-Driven Startup | 6th Sem |
| Subjects | Semester |
|---|---|
| Healthcare Leadership and Change Management | 6th Sem |
| Healthcare Laws and Ethics | 6th Sem |
| Subjects | Semester |
|---|---|
| Sustainable and Green Supply Chain Management | 6th Sem |
| Global Supply Chain Management | 6th Sem |
| Subjects | Semester |
|---|---|
| Global Financial Markets and Institutions | 6th Sem |
| Foreign Exchange Regulations and Compliance | 6th Sem |
| Subjects | Semester |
|---|---|
| Sustainable & Responsible Tourism | 6th Sem |
| Global Tourism Trends & Emerging Markets | 6th Sem |
| Subjects | Semester |
|---|---|
| Event Sponsorship & Fundraising Strategies | 6th Sem |
| Entrepreneurship & Innovation in Event Management | 6th Sem |
| Subjects | Semester |
|---|---|
| Financial Management for Startups & SMEs | 6th Sem |
| Banking Laws & Compliance (RBI, SEBI, FEMA, IFRS) | 6th Sem |
120
Credits60+
Live Sessions120+
TA Sessions30+
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Dr. Kriti Khurana has almost seven years of experience as an educator with four years of experience in higher education. She holds a PhD in English with specialization in Campus Narratives.
BA (Hons.) English Literature, Delhi University, 2007-2010
Masters Degree in English and Communication Studies, Guru Gobind Singh Indraprastha University, 2010-2012
PhD in English, Guru Gobind Singh Indraprastha University. 2012-2017
Dr. Kriti Khurana has almost seven years of experience as an educator with four years of experience in higher education. She holds a PhD in English with specialization in Campus Narratives.
CEO, Envista Strategies David has over 20 years of experience across commercialising research-based projects, developing high-impact industry events and leading companies and teams through all levels of the growth process.
MBA graduate from the Wharton School
CEO, Envista Strategies David has over 20 years of experience across commercialising research-based projects, developing high-impact industry events and leading companies and teams through all levels of the growth process. An MBA graduate from the Wharton School, David formed Envista Strategies to advise and invest in early-stage start-ups. Envista Strategies focuses on strategy, fund-raising and revenue generation. David is a proven communicator and has taught MBA- level Business Communication courses as well as a series of Business Analytics and Management courses.
Prof.Shamim is currently working as Associate Dean at School of Business Management NMIMS. He is an economist with 10 years of experience teaching economics and statistics, conducting economic research and consulting
Visiting Faculty - Department of Humanities & Social Science - NIT Warangal Member, Board of Studies, Central University of Hyderabad
Assocaite Dean, NMIMS (Jul 2020 - Present)
Professor of Economics, NMIM (Mar 2017 - Jul 2020)
Associate Professor of General Management - Alliance Business School (Feb 2011 - Feb 2017)
PhD, Economics - University of Rochestor (2000 - 2007)
Prof.Shamim is currently working as Associate Dean at School of Business Management NMIMS. He is an economist with 10 years of experience teaching economics and statistics, conducting economic research and consulting (four years) with clients on topics of applied microeconomics, finance, industrial organization, healthcare and labor markets. His expertise lies in directing the design and implementation of economic and statistical models to analyze real world problems. Project management with specific focus in data analysis and advanced applied statistical and econometric research.
Lead Business Analyst Mirza Rahim Baig is an experienced Business Analytics Expert with 12+ experience in the industry. He has been associated with Flipkart, and also has been a visiting faculty at Narsee Moonji institute of Management.
Master's in Data Science, Liverpool John Moores University
Bachelor's Degree, BITS Pilani
Lead Business Analyst Mirza Rahim Baig is an experienced Business Analytics Expert with 12+ experience in the industry. He has been associated with Flipkart, and also has been a visiting faculty at Narsee Moonji institute of Management. He holds a Master's Degree in Data Science from Liverpool John Moores University , and a Graduate degree from BITS Pilani, a premier educational institute in India.
Alka Sharma is an ACC ICF seasoned Executive Coach and Communications Consultant committed to the miracle of transformation on Personal Mastery. Alka is a creator and host for BBC's first self-help 13 part web series. Alka is a guest faculty at IIM Kozhikode, IIM Amritsar and NIFT, Delhi. A Tedx Speaker, Alka is authentic and articulate. She has the rare ability to energise an audience yet deliver uncommonly original and useful insights that lead to individuals doing their best work, teams providing superb results and organisations becoming unbeatable. For nearly 20 years, Alka has worked as a corporate communications lead and counsel for many leading organisations, ranging from Yahoo!, GE, WhatsApp and HP. Alka is a certified ICF Life Coach and coaches individuals and groups on Personal Mastery.
Women Startup Program 202 Entrepreneurship/Entrepreneurial Studies, Indian Institute of Management Bangalore, 2020 – 2021
English Honours, Delhi University, 1994 – 1997
Bachelor of Arts (B.A.) English Language and Literature/Letters, Convent of Jesus and Mary, New Delhi
Alka Sharma is an ACC ICF seasoned Executive Coach and Communications Consultant committed to the miracle of transformation on Personal Mastery. Alka is a creator and host for BBC's first self-help 13 part web series. Alka is a guest faculty at IIM Kozhikode, IIM Amritsar and NIFT, Delhi. A Tedx Speaker, Alka is authentic and articulate. She has the rare ability to energise an audience yet deliver uncommonly original and useful insights that lead to individuals doing their best work, teams providing superb results and organisations becoming unbeatable. For nearly 20 years, Alka has worked as a corporate communications lead and counsel for many leading organisations, ranging from Yahoo!, GE, WhatsApp and HP. Alka is a certified ICF Life Coach and coaches individuals and groups on Personal Mastery.
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Students explore a range of subjects that explain how event concepts are developed and how different formats operate. The electives listed below give learners a clear view of industry practices and help them build focused event-planning skills -
Corporate Event Management & MICE (Meetings, Incentives, Conferences, Exhibitions): Students learn how corporate events are structured, scheduled, and executed with attention to detail. They study venue planning, coordination with corporate stakeholders, and managing formal agendas. The subject builds clarity in organizing large business gatherings where logistics and professionalism are equally important.
Wedding Planning & Luxury Events: This subject explains how wedding events and high-end experiences are planned from concept to completion. Learners understand vendor selection, décor planning, guest coordination, and budgeting for premium services. It prepares them to work in settings where personalization and client expectations play a central role.
Sports & Cultural Event Management: Students explore how sporting events, concerts, festivals, and cultural programs are managed on the ground. The subject covers crowd handling, performer coordination, scheduling, and resource planning. It gives learners insight into fast-paced environments that require precise execution and real-time decision-making.
Cruise, Airline, & Luxury Travel Management: Learners study how event-like experiences are designed within cruise lines, airlines, and luxury travel services. The subject covers itinerary planning, guest experience operations, and service quality management. It helps students understand premium travel settings where experiences are delivered through structured hospitality systems.
Festival & Mega Event Management: This subject explains the operational planning behind large gatherings such as fairs, expos, and public festivals. Students learn how permissions, security arrangements, vendor networks, and crowd flows are managed. The emphasis is on understanding how large-scale events require coordinated systems rather than isolated tasks.
Event Sponsorship & Fundraising Strategies: Students learn how events secure financial backing through partnerships, sponsorships, and alliances. The subject covers proposal development, sponsor communication, and negotiation techniques. It helps learners understand how funding decisions shape event design, marketing, and audience engagement.
Niche Tourism (Wellness, Medical, Film, Space Tourism): This subject introduces learners to specialized tourism segments and the event-like experiences they host. Students study how itineraries, local partnerships, and participant needs vary within each niche. The focus is on understanding markets that require tailored planning, careful communication, and high service quality.
Entrepreneurship & Innovation in Event Management: Students explore how new ideas, business models, and creative approaches can be applied to event services. The subject covers opportunity identification, project planning, and small-scale venture development. It prepares learners to think independently and evaluate possibilities for starting event-related services or improving existing ones.
This Event Management specialization helps students understand how events function as organized business activities rather than standalone gatherings. It strengthens their ability to plan operations, manage resources, coordinate teams, and evaluate decisions in real-time environments.
This Online BBA in Event Management is suited for students who:
Enjoy planning, organizing, and coordinating activities.
Have an interest in corporate events, weddings, festivals, sports events, or cultural programs.
Prefer dynamic, creative, and service-oriented work environments.
Want a structured introduction to event operations and management decisions.
Aim to build careers in hospitality, tourism, entertainment, or independent event services.
Students an Online BBA in Event Management develop a blend of managerial, creative, and operational skills, such as:
Event planning and scheduling
Vendor and stakeholder coordination
Budgeting and financial management
Client communication and negotiation
Resource allocation and team handling
Creative concept development
Risk assessment and on-ground operations
Audience engagement analysis
These roles reflect the range of opportunities available to learners who build skills in planning, coordination, client management, and event execution. The table outlines common career paths along with average salary expectations after an Online BBA in Event Management -
| Role | Average Salary Range (India) |
|---|---|
| Event Coordinator | INR 3.0 – 5.0 LPA |
| Corporate Event Executive | INR 4.0 – 7.0 LPA |
| Wedding Planning Associate | INR 3.0 – 6.0 LPA |
| Festival & Cultural Event Assistant | INR 3.5 – 6.5 LPA |
| MICE Operations Executive | INR 4.0 – 7.5 LPA |
| Event Marketing Assistant | INR 3.0 – 5.5 LPA |
| Client Servicing Executive | INR 3.0 – 5.0 LPA |
Admissions are open for Jan'26 Session. Enroll today & avail upto 25% early-bird scholarships! Apply Now
