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The online BBA in Artificial Intelligence gives learners an opportunity to understand how AI shapes decisions, operations, and customer experiences across industries. Instead of studying only general business subjects, students can tailor their learning through electives that explore how AI is applied in marketing, finance, HR, healthcare, and strategy.
The specialization is built for learners who want to understand how intelligent systems support business processes, improve decision-making, and influence long-term planning. It prepares students for environments where AI tools, data interpretation, and business insights work together to guide modern organizations.
Candidates may apply if they have completed 10+2 or an equivalent examination in any stream through a recognized Board, University, or Council.
Here's a quick look at the BBA in Artificial Intelligence fee to help you map your academic and financial goals.

Prof.Shamim is currently working as Associate Dean at School of Business Management NMIMS. He is an economist with 10 years of experience teaching economics and statistics, conducting economic research and consulting
Visiting Faculty - Department of Humanities & Social Science - NIT Warangal Member, Board of Studies, Central University of Hyderabad
Assocaite Dean, NMIMS (Jul 2020 - Present)
Professor of Economics, NMIM (Mar 2017 - Jul 2020)
Associate Professor of General Management - Alliance Business School (Feb 2011 - Feb 2017)
PhD, Economics - University of Rochestor (2000 - 2007)
Prof.Shamim is currently working as Associate Dean at School of Business Management NMIMS. He is an economist with 10 years of experience teaching economics and statistics, conducting economic research and consulting (four years) with clients on topics of applied microeconomics, finance, industrial organization, healthcare and labor markets. His expertise lies in directing the design and implementation of economic and statistical models to analyze real world problems. Project management with specific focus in data analysis and advanced applied statistical and econometric research.
Take a quick look at the online BBA in Artificial Intelligence syllabus to understand the subjects and learning outcomes.
Total Credit: 124
| Subjects | Credits |
|---|---|
| Microeconomics | 4 |
| Marketing Management | 4 |
| Accounting for managers | 4 |
| Management Principles and Organizational Behaviour | 4 |
| Communication Skills | 4 |
| Subjects | Credits |
|---|---|
| Macroeconomics | 4 |
| Human Resource Management | 4 |
| Business Mathematics and Statistics | 4 |
| Environmental, Waste and Disaster Management | 4 |
| Financial Management | 4 |
| Subjects | Credits |
|---|---|
| Logistics and Supply Chain Management | 4 |
| Research Methodology | 4 |
| Indian Knowledge System(IKS) | 4 |
| Gender Equity and Women Empowerment | 4 |
| Elective as per Specialization | 4 |
| Elective as per Specialization | 4 |
| Subjects | Credits |
|---|---|
| Operations Research | 4 |
| Commercial & Company Law | 4 |
| Consumer Behaviour | 4 |
| Elective as per Specialization | 4 |
| Elective as per Specialization | 4 |
| Subjects | Credits |
|---|---|
| Strategy, Business and Globalization | 4 |
| Business Environment | 4 |
| Banking & Insurance | 4 |
| Elective as per Specialization | 4 |
| Elective as per Specialization | 4 |
| Subjects | Credits |
|---|---|
| AI for Managers | 4 |
| Digital Marketing | 4 |
| Project Management | 4 |
| Elective as per Specialization | 4 |
| Elective as per Specialization | 4 |
| Subjects | Semester |
|---|---|
| Entrepreneurship | 3rd Sem |
| Sales and Marketing for Entrepreneurs | 3rd Sem |
| Subjects | Semester |
|---|---|
| Training and Development | 3rd Sem |
| Talent Acquisition and Recruitment | 3rd Sem |
| Subjects | Semester |
|---|---|
| Advertising & Brand Management | 3rd Sem |
| Product and Pricing Management | 3rd Sem |
| Subjects | Semester |
|---|---|
| Foreign exchange Management for business | 3rd Sem |
| Cross-Cultural Management | 3rd Sem |
| Subjects | Semester |
|---|---|
| Family Business Fundamentals | 3rd Sem |
| Family Business Succession and Leadership | 3rd Sem |
| Subjects | Semester |
|---|---|
| Marketing in the Digital World | 3rd Sem |
| Omni Channel Marketing | 3rd Sem |
| Subjects | Semester |
|---|---|
| Introduction to Fintech | 3rd Sem |
| Fintech and Emerging Technologies | 3rd Sem |
| Subjects | Semester |
|---|---|
| Fundamentals of Digital Marketing in Retail & E-Commerce | 3rd Sem |
| Retail Consumer Behavior & Buying Patterns | 3rd Sem |
| Subjects | Semester |
|---|---|
| AI in Pricing Strategies & Demand Forecasting | 3rd Sem |
| AI in Online Advertising & Consumer Targeting | 3rd Sem |
| Subjects | Semester |
|---|---|
| Healthcare in Supply Chain and Logistics | 3rd Sem |
| Telemedicine and Digital Healthcare | 3rd Sem |
| Subjects | Semester |
|---|---|
| Transportation and Distribution Management | 3rd Sem |
| Inventory and Warehouse Management | 3rd Sem |
| Subjects | Semester |
|---|---|
| International Trade and Finance | 3rd Sem |
| Foreign Exchange Markets and Instruments | 3rd Sem |
| Subjects | Semester |
|---|---|
| Online Travel Agencies (OTAs) & E-Tourism Platforms | 3rd Sem |
| Tourism Marketing & Branding | 3rd Sem |
| Subjects | Semester |
|---|---|
| Corporate Event Management & MICE (Meetings, Incentives, Conferences, Exhibitions) | 3rd Sem |
| Niche Tourism (Wellness, Medical, Film, Space Tourism) | 3rd Sem |
| Subjects | Semester |
|---|---|
| Retail and Digital Banking | 3rd Sem |
| Commercial Banking Operations | 3rd Sem |
| Subjects | Semester |
|---|---|
| Behavioural and Personal Finance | 4th Sem |
| Sustainability and Green Business | 4th Sem |
| Subjects | Semester |
|---|---|
| Compensation Management | 4th Sem |
| Employee Engagement and Retention | 4th Sem |
| Subjects | Semester |
|---|---|
| Sales and Distribution Management | 4th Sem |
| Integrated Marketing Communication (IMC) | 4th Sem |
| Subjects | Semester |
|---|---|
| Treasury Management | 4th Sem |
| Emerging Economies and International Markets | 4th Sem |
| Subjects | Semester |
|---|---|
| Family Business Enterprises | 4th Sem |
| Family Business Governance | 4th Sem |
| Subjects | Semester |
|---|---|
| Email, Mobile, and Lead Generation Strategies | 4th Sem |
| Search Marketing: SEO and SEM | 4th Sem |
| Subjects | Semester |
|---|---|
| Basics of Digital payment Gateways | 4th Sem |
| Basics of Digital and Neo Banking | 4th Sem |
| Subjects | Semester |
|---|---|
| E-Commerce Marketing Strategies | 4th Sem |
| CRM in Retail and E-Commerce | 4th Sem |
| Subjects | Semester |
|---|---|
| AI in Healthcare & Pharma Industries | 4th Sem |
| AI in Insurance & Financial Planning | 4th Sem |
| Subjects | Semester |
|---|---|
| Marketing and Public Relations in Healthcare | 4th Sem |
| Financial Management in Healthcare | 4th Sem |
| Subjects | Semester |
|---|---|
| Enterprise Resource Planning (ERP) in Supply Chain | 4th Sem |
| Customer Relationship Management in Supply Chain | 4th Sem |
| Subjects | Semester |
|---|---|
| Digital Currencies and Forex Trading Technologies | 4th Sem |
| International Banking and Forex Operations | 4th Sem |
| Subjects | Semester |
|---|---|
| Hospitality & Customer Experience Management | 4th Sem |
| Travel & Tour Operations | 4th Sem |
| Subjects | Semester |
|---|---|
| Wedding Planning & Luxury Events | 4th Sem |
| Sports & Cultural Event Management | 4th Sem |
| Subjects | Semester |
|---|---|
| Investment Banking and Financial Services | 4th Sem |
| Wealth and Portfolio Management | 4th Sem |
| Subjects | Semester |
|---|---|
| Innovation and expansion in family managed business | 5th Sem |
| Global Entrepreneurship | 5th Sem |
| Subjects | Semester |
|---|---|
| HR Analytics | 5th Sem |
| Global Human Resource Management | 5th Sem |
| Subjects | Semester |
|---|---|
| Services Marketing | 5th Sem |
| International Marketing | 5th Sem |
| Subjects | Semester |
|---|---|
| Global Financial Environment | 5th Sem |
| International Negotiations | 5th Sem |
| Subjects | Semester |
|---|---|
| Marketing and Branding Family Businesses | 5th Sem |
| Human Resource Management in Family Business | 5th Sem |
| Subjects | Semester |
|---|---|
| Social Media Marketing | 5th Sem |
| Affiliate and Influencer Marketing | 5th Sem |
| Subjects | Semester |
|---|---|
| Basics of Insurance Technology & Regtech (Insurtech) | 5th Sem |
| Basics of Fraud Analytics | 5th Sem |
| Subjects | Semester |
|---|---|
| Basics of Retailing and Retail Operations | 5th Sem |
| E-Commerce Payment Systems & Digital Transactions | 5th Sem |
| Subjects | Semester |
|---|---|
| AI in Human Resource Management | 5th Sem |
| AI Ethics, Privacy & Governance | 5th Sem |
| Subjects | Semester |
|---|---|
| Entrepreneurship in Healthcare | 5th Sem |
| Human Resource Management in Healthcare | 5th Sem |
| Subjects | Semester |
|---|---|
| Procurement and Supplier Management | 5th Sem |
| Logistics and Freight Forwarding | 5th Sem |
| Subjects | Semester |
|---|---|
| Exchange Rate Mechanisms and Policies | 5th Sem |
| Balance of Payments and Global Trade Policies | 5th Sem |
| Subjects | Semester |
|---|---|
| Smart Tourism & IoT Applications | 5th Sem |
| Revenue Management in Tourism & Hospitality | 5th Sem |
| Subjects | Semester |
|---|---|
| Cruise, Airline, & Luxury Travel Management | 5th Sem |
| Festival & Mega Event Management | 5th Sem |
| Subjects | Semester |
|---|---|
| Financial Technology (FinTech) & Banking Innovation | 5th Sem |
| Blockchain & Cryptocurrency in Banking | 5th Sem |
| Subjects | Semester |
|---|---|
| Internationalization of Family Managed Business | 6th Sem |
| Social Entrepreneurship | 6th Sem |
| Subjects | Semester |
|---|---|
| Organizational change and development | 6th Sem |
| Employee Wellness and Stress Management | 6th Sem |
| Subjects | Semester |
|---|---|
| Rural marketing | 6th Sem |
| Green and Sustainable Marketing | 6th Sem |
| Subjects | Semester |
|---|---|
| International Economics and Trade | 6th Sem |
| Sustainability in Global Business | 6th Sem |
| Subjects | Semester |
|---|---|
| Scaling-up Family Business | 6th Sem |
| Family Business Diaspora and Trends | 6th Sem |
| Subjects | Semester |
|---|---|
| Search Marketing Skills | 6th Sem |
| Social Media Listening and Analytics | 6th Sem |
| Subjects | Semester |
|---|---|
| Startups & Entrepreneurship in FinTech | 6th Sem |
| Regulatory & Risk Management in FinTech | 6th Sem |
| Subjects | Semester |
|---|---|
| Data-Driven Personalization in Online Shopping | 6th Sem |
| Innovation in Retail | 6th Sem |
| Subjects | Semester |
|---|---|
| Future Trends & Innovations in AI | 6th Sem |
| Building an AI-Driven Startup | 6th Sem |
| Subjects | Semester |
|---|---|
| Healthcare Leadership and Change Management | 6th Sem |
| Healthcare Laws and Ethics | 6th Sem |
| Subjects | Semester |
|---|---|
| Sustainable and Green Supply Chain Management | 6th Sem |
| Global Supply Chain Management | 6th Sem |
| Subjects | Semester |
|---|---|
| Global Financial Markets and Institutions | 6th Sem |
| Foreign Exchange Regulations and Compliance | 6th Sem |
| Subjects | Semester |
|---|---|
| Sustainable & Responsible Tourism | 6th Sem |
| Global Tourism Trends & Emerging Markets | 6th Sem |
| Subjects | Semester |
|---|---|
| Event Sponsorship & Fundraising Strategies | 6th Sem |
| Entrepreneurship & Innovation in Event Management | 6th Sem |
| Subjects | Semester |
|---|---|
| Financial Management for Startups & SMEs | 6th Sem |
| Banking Laws & Compliance (RBI, SEBI, FEMA, IFRS) | 6th Sem |
120
Credits60+
Live Sessions120+
TA Sessions30+
Case Studies & ProjectsChandigarh University Online engages with the best talent from both academia and industry to provide its students with world-class learning experiences and future-ready learning outcomes.
View AllRecognition by the UGC, India is a stamp of approval for the credibility, quality & acceptance of CU Online degrees.
CU Online degree is held in high regard by academicians & corporate leaders across the globe.
Backed by prestigious universities and institutions our curriculum is at par with globally renowned industry-relevant courses.
You get VIP access to world-class resources and insights from renowned industry stalwarts and global faculties staying at distant places.
Our comprehensive online infrastructure allows students to access resources, assistance, guidance at their convenience.
On Demand Examination facility allows students seek freedom to schedule when they are ready for the examination.
Engage in real-time discussions with industry leaders to gain invaluable industry insights.
Regular interactive experience builds confidence & enhances practical know-how.
Get access to our advanced learning platform that facilitates a seamless learning experience
Personalise your learning path & collaborate with peers situated globally using the LMS platform.
Access to networking opportunities, internships, & job placements through industry partnerships.
Support & guidance in career planning, job search strategies, & skill development for professional growth.
Learn from acclaimed professionals with vast expertise, ensuring a rich & insightful learning experience.
Gain overall perspectives & practical learning from faculty members with global exposure.
Affordable fee structure augmented by scholarships & discounts where students can book their seat by paying just ₹10,000
Flexibility in payment through No Cost EMI, Annual & Semester wise payment option.
Chandigarh University Online assists its students in every step of their job search by providing robust career services and empowering students to unlock their fullest professional potential.
End-to-End Placement Support
LinkedIn
Masterclass
Internship Support
Resume Writing Workshops
Mock Interviews
Career Coaching Sessions
At Chandigarh University Online, we understand that education goes beyond the boundaries of a degree certificate. That's why we offer an array of exclusive resources and opportunities designed to enrich your learning journey and prepare you for success in the real world:
Customized Workshops:
Expert-led online workshops tailored for skill enhancement.
Keeps you updated with latest industry trends.
Networking Opportunities:
Forge valuable connections for future opportunities
Access exclusive events to connect with industry leaders.
Alumni Benefits:
Lifelong access to alumni benefits: career resources, events, discounts.
Access exclusive alumni events and opportunities.
Campus Immersion
Experience campus life for a full week, fostering lifelong friendships
Connect with peers, alumni, and industry professionals.
Experience the pinnacle of online education with Chandigarh University Online, providing diverse learning options, career services, and a curriculum aligned with industry standards.
Diverse Learning Options
E-books, webinars, and recorded video lectures cater to the diverse preferences of learners, matching their unique learning styles.
Placement & Career Services
Our assistance in career development, with support from our more than 300 hiring partners, ensures learners are prepared for varied job roles.
Interactive Learning Experience
Receive a top-notch learning experience from our faculty, who take help of advanced learning management systems to support learners with quality education.
Value Equivalent to Regular Degree
According to the UGC, our degree programs hold the same value as traditional degrees, instilling trust in what we offer.
Industry-aligned Curriculum
Our online programs feature an industry-aligned curriculum to ensure learners acquire relevant skills and knowledge.
Learn From Global Faculties
With experience and expertise, our global faculties offer diverse perspectives on subjects from around the world.
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The online BBA in Artificial Intelligence includes elective subjects that help learners understand how AI supports business systems, enhances operational efficiency, and enables data-driven decisions.
AI in Pricing Strategies & Demand Forecasting: Learners study how AI models predict demand, analyze pricing patterns, and support revenue optimization across business settings.
AI in Online Advertising & Consumer Targeting: This subject explores how AI enhances digital advertising, audience segmentation, and personalized content delivery.
AI in Healthcare & Pharma Industries: Students learn how AI supports medical research, healthcare operations, diagnostics, and patient-centered solutions.
AI in Insurance & Financial Planning: This subject examines AI-driven risk assessment, claims automation, fraud detection, and financial advisory tools.
AI in Human Resource Management: Learners explore how AI is used in recruitment, performance evaluation, workforce analytics, and employee experience enhancement.
AI Ethics, Privacy & Governance: This subject covers responsible AI use, ethical considerations, data privacy requirements, and governance frameworks.
Future Trends & Innovations in AI: Students examine emerging technologies, predictive trends, and innovations shaping the future of business and society.
Building an AI-Driven Startup: This subject introduces entrepreneurial opportunities in the AI sector, covering business models, product development, and early-stage strategy.
AI is increasingly integrated into everyday business operations such as customer targeting and pricing decisions to risk assessment and workforce planning. Organizations nowadays are prioritizing AI-driven insights to improve efficiency, personalization, and strategic decision-making, creating steady demand for professionals who understand both business fundamentals and AI applications.
This specialization suits learners who want to understand how technology influences business decision-making and operational systems. It is ideal for:
Individuals interested in AI-driven business roles
Learners who enjoy analyzing data, patterns, and decision-support tools
Students considering careers in marketing analytics, HR tech, finance tech, or operations
Those who want to explore the business applications of automation and machine intelligence
Individuals preparing for innovation-focused or technology-enabled roles
Learners interested in ethical AI, governance, and responsible AI adoption
Completing the online BBA in Artificial Intelligence helps learners develop skills suited to technology-driven and analytical roles. These include:
Understanding of AI applications across business functions
Ability to interpret AI-driven insights and decision-support outputs
Awareness of ethical AI practices and governance
Knowledge of automation tools and digital systems
Analytical thinking and data interpretation skills
Understanding of AI-supported forecasting and planning
Capability to design customer-focused AI solutions
Insight into innovation models and AI-driven entrepreneurship
This specialization prepares learners for business roles that rely on AI tools, automation, and analytical methods.
| Role | Average Salary Range (India) |
|---|---|
| AI Business Analyst | ₹3 Lakhs – ₹9 Lakhs |
| Marketing Analytics Associate | ₹2.5 Lakhs – ₹7 Lakhs |
| HR Tech & Workforce Analytics Assistant | ₹2 Lakhs – ₹6 Lakhs |
| Financial Data & Risk Analyst | ₹3 Lakhs – ₹8 Lakhs |
| AI Project Coordinator | ₹2.5 Lakhs – ₹7 Lakhs |