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An Online BBA in Travel and Tourism Management introduces students to the business foundations needed to understand how the travel sector functions. The program begins with core management subjects so learners gain clarity in planning, operations, communication, and basic business processes.
As the course progresses, students explore how destinations are developed and how travel services are organized. They learn how tourism businesses operate, how customer expectations shape service delivery, and how different parts of the industry, like travel agencies, hospitality firms, tour operators, and digital platforms, work together.
The program allows students to tailor their learning through specialized elective tracks. These electives cover areas such as tourism marketing, hospitality management, travel operations, and technology-driven tourism services.
This combination of general management training and focused industry study helps learners understand how decisions are made in tourism organizations. The specialization remains relevant as travel businesses continue to refine their service models and adapt to evolving visitor needs.
Learners are eligible for the program if they have completed 10+2 or an equivalent examination in any stream from a recognized board, university, or council.
Here's a quick look at the BBA in Travel & Tourism Management fee to help you map your academic and financial goals.

Prof.Shamim is currently working as Associate Dean at School of Business Management NMIMS. He is an economist with 10 years of experience teaching economics and statistics, conducting economic research and consulting
Visiting Faculty - Department of Humanities & Social Science - NIT Warangal Member, Board of Studies, Central University of Hyderabad
Assocaite Dean, NMIMS (Jul 2020 - Present)
Professor of Economics, NMIM (Mar 2017 - Jul 2020)
Associate Professor of General Management - Alliance Business School (Feb 2011 - Feb 2017)
PhD, Economics - University of Rochestor (2000 - 2007)
Prof.Shamim is currently working as Associate Dean at School of Business Management NMIMS. He is an economist with 10 years of experience teaching economics and statistics, conducting economic research and consulting (four years) with clients on topics of applied microeconomics, finance, industrial organization, healthcare and labor markets. His expertise lies in directing the design and implementation of economic and statistical models to analyze real world problems. Project management with specific focus in data analysis and advanced applied statistical and econometric research.
Take a quick look at the BBA in Travel & Tourism Management syllabus to understand the subjects and learning outcomes.
Total Credit: 124
| Subjects | Credits |
|---|---|
| Microeconomics | 4 |
| Marketing Management | 4 |
| Accounting for managers | 4 |
| Management Principles and Organizational Behaviour | 4 |
| Communication Skills | 4 |
| Subjects | Credits |
|---|---|
| Macroeconomics | 4 |
| Human Resource Management | 4 |
| Business Mathematics and Statistics | 4 |
| Environmental, Waste and Disaster Management | 4 |
| Financial Management | 4 |
| Subjects | Credits |
|---|---|
| Logistics and Supply Chain Management | 4 |
| Research Methodology | 4 |
| Indian Knowledge System(IKS) | 4 |
| Gender Equity and Women Empowerment | 4 |
| Elective as per Specialization | 4 |
| Elective as per Specialization | 4 |
| Subjects | Credits |
|---|---|
| Operations Research | 4 |
| Commercial & Company Law | 4 |
| Consumer Behaviour | 4 |
| Elective as per Specialization | 4 |
| Elective as per Specialization | 4 |
| Subjects | Credits |
|---|---|
| Strategy, Business and Globalization | 4 |
| Business Environment | 4 |
| Banking & Insurance | 4 |
| Elective as per Specialization | 4 |
| Elective as per Specialization | 4 |
| Subjects | Credits |
|---|---|
| AI for Managers | 4 |
| Digital Marketing | 4 |
| Project Management | 4 |
| Elective as per Specialization | 4 |
| Elective as per Specialization | 4 |
| Subjects | Semester |
|---|---|
| Entrepreneurship | 3rd Sem |
| Sales and Marketing for Entrepreneurs | 3rd Sem |
| Subjects | Semester |
|---|---|
| Training and Development | 3rd Sem |
| Talent Acquisition and Recruitment | 3rd Sem |
| Subjects | Semester |
|---|---|
| Advertising & Brand Management | 3rd Sem |
| Product and Pricing Management | 3rd Sem |
| Subjects | Semester |
|---|---|
| Foreign exchange Management for business | 3rd Sem |
| Cross-Cultural Management | 3rd Sem |
| Subjects | Semester |
|---|---|
| Family Business Fundamentals | 3rd Sem |
| Family Business Succession and Leadership | 3rd Sem |
| Subjects | Semester |
|---|---|
| Marketing in the Digital World | 3rd Sem |
| Omni Channel Marketing | 3rd Sem |
| Subjects | Semester |
|---|---|
| Introduction to Fintech | 3rd Sem |
| Fintech and Emerging Technologies | 3rd Sem |
| Subjects | Semester |
|---|---|
| Fundamentals of Digital Marketing in Retail & E-Commerce | 3rd Sem |
| Retail Consumer Behavior & Buying Patterns | 3rd Sem |
| Subjects | Semester |
|---|---|
| AI in Pricing Strategies & Demand Forecasting | 3rd Sem |
| AI in Online Advertising & Consumer Targeting | 3rd Sem |
| Subjects | Semester |
|---|---|
| Healthcare in Supply Chain and Logistics | 3rd Sem |
| Telemedicine and Digital Healthcare | 3rd Sem |
| Subjects | Semester |
|---|---|
| Transportation and Distribution Management | 3rd Sem |
| Inventory and Warehouse Management | 3rd Sem |
| Subjects | Semester |
|---|---|
| International Trade and Finance | 3rd Sem |
| Foreign Exchange Markets and Instruments | 3rd Sem |
| Subjects | Semester |
|---|---|
| Online Travel Agencies (OTAs) & E-Tourism Platforms | 3rd Sem |
| Tourism Marketing & Branding | 3rd Sem |
| Subjects | Semester |
|---|---|
| Corporate Event Management & MICE (Meetings, Incentives, Conferences, Exhibitions) | 3rd Sem |
| Niche Tourism (Wellness, Medical, Film, Space Tourism) | 3rd Sem |
| Subjects | Semester |
|---|---|
| Retail and Digital Banking | 3rd Sem |
| Commercial Banking Operations | 3rd Sem |
| Subjects | Semester |
|---|---|
| Behavioural and Personal Finance | 4th Sem |
| Sustainability and Green Business | 4th Sem |
| Subjects | Semester |
|---|---|
| Compensation Management | 4th Sem |
| Employee Engagement and Retention | 4th Sem |
| Subjects | Semester |
|---|---|
| Sales and Distribution Management | 4th Sem |
| Integrated Marketing Communication (IMC) | 4th Sem |
| Subjects | Semester |
|---|---|
| Treasury Management | 4th Sem |
| Emerging Economies and International Markets | 4th Sem |
| Subjects | Semester |
|---|---|
| Family Business Enterprises | 4th Sem |
| Family Business Governance | 4th Sem |
| Subjects | Semester |
|---|---|
| Email, Mobile, and Lead Generation Strategies | 4th Sem |
| Search Marketing: SEO and SEM | 4th Sem |
| Subjects | Semester |
|---|---|
| Basics of Digital payment Gateways | 4th Sem |
| Basics of Digital and Neo Banking | 4th Sem |
| Subjects | Semester |
|---|---|
| E-Commerce Marketing Strategies | 4th Sem |
| CRM in Retail and E-Commerce | 4th Sem |
| Subjects | Semester |
|---|---|
| AI in Healthcare & Pharma Industries | 4th Sem |
| AI in Insurance & Financial Planning | 4th Sem |
| Subjects | Semester |
|---|---|
| Marketing and Public Relations in Healthcare | 4th Sem |
| Financial Management in Healthcare | 4th Sem |
| Subjects | Semester |
|---|---|
| Enterprise Resource Planning (ERP) in Supply Chain | 4th Sem |
| Customer Relationship Management in Supply Chain | 4th Sem |
| Subjects | Semester |
|---|---|
| Digital Currencies and Forex Trading Technologies | 4th Sem |
| International Banking and Forex Operations | 4th Sem |
| Subjects | Semester |
|---|---|
| Hospitality & Customer Experience Management | 4th Sem |
| Travel & Tour Operations | 4th Sem |
| Subjects | Semester |
|---|---|
| Wedding Planning & Luxury Events | 4th Sem |
| Sports & Cultural Event Management | 4th Sem |
| Subjects | Semester |
|---|---|
| Investment Banking and Financial Services | 4th Sem |
| Wealth and Portfolio Management | 4th Sem |
| Subjects | Semester |
|---|---|
| Innovation and expansion in family managed business | 5th Sem |
| Global Entrepreneurship | 5th Sem |
| Subjects | Semester |
|---|---|
| HR Analytics | 5th Sem |
| Global Human Resource Management | 5th Sem |
| Subjects | Semester |
|---|---|
| Services Marketing | 5th Sem |
| International Marketing | 5th Sem |
| Subjects | Semester |
|---|---|
| Global Financial Environment | 5th Sem |
| International Negotiations | 5th Sem |
| Subjects | Semester |
|---|---|
| Marketing and Branding Family Businesses | 5th Sem |
| Human Resource Management in Family Business | 5th Sem |
| Subjects | Semester |
|---|---|
| Social Media Marketing | 5th Sem |
| Affiliate and Influencer Marketing | 5th Sem |
| Subjects | Semester |
|---|---|
| Basics of Insurance Technology & Regtech (Insurtech) | 5th Sem |
| Basics of Fraud Analytics | 5th Sem |
| Subjects | Semester |
|---|---|
| Basics of Retailing and Retail Operations | 5th Sem |
| E-Commerce Payment Systems & Digital Transactions | 5th Sem |
| Subjects | Semester |
|---|---|
| AI in Human Resource Management | 5th Sem |
| AI Ethics, Privacy & Governance | 5th Sem |
| Subjects | Semester |
|---|---|
| Entrepreneurship in Healthcare | 5th Sem |
| Human Resource Management in Healthcare | 5th Sem |
| Subjects | Semester |
|---|---|
| Procurement and Supplier Management | 5th Sem |
| Logistics and Freight Forwarding | 5th Sem |
| Subjects | Semester |
|---|---|
| Exchange Rate Mechanisms and Policies | 5th Sem |
| Balance of Payments and Global Trade Policies | 5th Sem |
| Subjects | Semester |
|---|---|
| Smart Tourism & IoT Applications | 5th Sem |
| Revenue Management in Tourism & Hospitality | 5th Sem |
| Subjects | Semester |
|---|---|
| Cruise, Airline, & Luxury Travel Management | 5th Sem |
| Festival & Mega Event Management | 5th Sem |
| Subjects | Semester |
|---|---|
| Financial Technology (FinTech) & Banking Innovation | 5th Sem |
| Blockchain & Cryptocurrency in Banking | 5th Sem |
| Subjects | Semester |
|---|---|
| Internationalization of Family Managed Business | 6th Sem |
| Social Entrepreneurship | 6th Sem |
| Subjects | Semester |
|---|---|
| Organizational change and development | 6th Sem |
| Employee Wellness and Stress Management | 6th Sem |
| Subjects | Semester |
|---|---|
| Rural marketing | 6th Sem |
| Green and Sustainable Marketing | 6th Sem |
| Subjects | Semester |
|---|---|
| International Economics and Trade | 6th Sem |
| Sustainability in Global Business | 6th Sem |
| Subjects | Semester |
|---|---|
| Scaling-up Family Business | 6th Sem |
| Family Business Diaspora and Trends | 6th Sem |
| Subjects | Semester |
|---|---|
| Search Marketing Skills | 6th Sem |
| Social Media Listening and Analytics | 6th Sem |
| Subjects | Semester |
|---|---|
| Startups & Entrepreneurship in FinTech | 6th Sem |
| Regulatory & Risk Management in FinTech | 6th Sem |
| Subjects | Semester |
|---|---|
| Data-Driven Personalization in Online Shopping | 6th Sem |
| Innovation in Retail | 6th Sem |
| Subjects | Semester |
|---|---|
| Future Trends & Innovations in AI | 6th Sem |
| Building an AI-Driven Startup | 6th Sem |
| Subjects | Semester |
|---|---|
| Healthcare Leadership and Change Management | 6th Sem |
| Healthcare Laws and Ethics | 6th Sem |
| Subjects | Semester |
|---|---|
| Sustainable and Green Supply Chain Management | 6th Sem |
| Global Supply Chain Management | 6th Sem |
| Subjects | Semester |
|---|---|
| Global Financial Markets and Institutions | 6th Sem |
| Foreign Exchange Regulations and Compliance | 6th Sem |
| Subjects | Semester |
|---|---|
| Sustainable & Responsible Tourism | 6th Sem |
| Global Tourism Trends & Emerging Markets | 6th Sem |
| Subjects | Semester |
|---|---|
| Event Sponsorship & Fundraising Strategies | 6th Sem |
| Entrepreneurship & Innovation in Event Management | 6th Sem |
| Subjects | Semester |
|---|---|
| Financial Management for Startups & SMEs | 6th Sem |
| Banking Laws & Compliance (RBI, SEBI, FEMA, IFRS) | 6th Sem |
120
Credits60+
Live Sessions120+
TA Sessions30+
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At Chandigarh University Online, we understand that education goes beyond the boundaries of a degree certificate. That's why we offer an array of exclusive resources and opportunities designed to enrich your learning journey and prepare you for success in the real world:
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Experience the pinnacle of online education with Chandigarh University Online, providing diverse learning options, career services, and a curriculum aligned with industry standards.
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E-books, webinars, and recorded video lectures cater to the diverse preferences of learners, matching their unique learning styles.
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Our assistance in career development, with support from our more than 300 hiring partners, ensures learners are prepared for varied job roles.
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The Travel & Tourism Management specialization includes subjects that help students understand how travel systems operate and how tourism businesses are planned, promoted, and managed.
The points below outline the purpose and learning outcomes of each elective -
Online Travel Agencies (OTAs) & E-Tourism Platforms: Students learn how digital travel platforms work and how online bookings shape customer decisions. The subject explains the tools, distribution methods, and digital processes that support modern tourism transactions.
Tourism Marketing & Branding: This elective covers how destinations and travel services are positioned in competitive markets. Learners study branding approaches, promotional planning, and ways to create consistent communication for tourism products.
Hospitality & Customer Experience Management: The course focuses on service delivery, guest management, and experience design. Students understand what influences customer satisfaction and how hospitality principles apply across different tourism businesses.
Travel & Tour Operations: This subject explains how tour packages are structured, priced, and delivered. It helps learners understand supplier coordination, itinerary planning, and operational procedures used by travel companies.
Smart Tourism & IoT Applications: Learners explore how connected devices, automation, and digital tools improve tourism services. The subject highlights how technology supports better resource use, real-time information, and visitor convenience.
Revenue Management in Tourism & Hospitality: This course deals with pricing strategies and demand forecasting. Students learn how businesses use data to manage inventory, set rates, and improve financial performance.
Sustainable & Responsible Tourism: The subject introduces concepts that guide environmentally responsible and community-centered tourism development. Students learn how policies, operations, and visitor practices support long-term sustainability.
Global Tourism Trends & Emerging Markets: This elective helps students understand changing travel patterns, new destinations, and global industry shifts. It gives learners the ability to identify opportunities in emerging tourism markets.
This specialization supports learners who want to understand how tourism organizations operate and how decisions are made across different parts of the travel value chain. It connects business fundamentals with tourism-focused subjects so students can interpret industry needs more accurately.
This specialization is suitable for learners who want to build a management career in travel, tourism, or hospitality. It fits individuals who are interested in customer-facing roles, organized operations, and service-driven environments.
Students gain a set of skills that support managerial roles in tourism and related industries. The section below outlines key abilities developed during the specialization.
Understanding of tourism systems and travel operations
Ability to manage customer experiences and service processes
Practical knowledge of marketing, branding, and communication
Familiarity with online travel platforms and digital tools
Skills in planning itineraries and coordinating suppliers
Understanding of pricing strategies and revenue models
Awareness of sustainability practices in tourism
Ability to analyze visitor behavior and market trends
Learners can explore roles in travel companies, destination organizations, hospitality firms, and tourism service providers. Salaries vary by company type, experience, and location.
Below is a general view of common roles and average salary ranges (INR per year) -
| Role | Average Salary Range (India) |
|---|---|
| Travel Consultant | INR 3.0 – 5.0 LPA |
| Tour Operations Executive | INR 3.0 – 4.5 LPA |
| Guest Relations Executive | INR 2.5 – 4.0 LPA |
| Destination Marketing Assistant | INR 3.5 – 6.0 LPA |
| Travel Coordinator | INR 3.0 – 5.5 LPA |
| Junior Revenue Analyst | INR 4.0 – 7.0 LPA |