January 29, 2025

The Importance of Business Analytics in an MBA Program

Among many reputed programs, business analytics is one of the most in-demand skill sets in the corporate world, and its popularity only grows. With a world being driven by data, it becomes critical to know how to analyze, interpret, and leverage data for business decisions. For MBA students, especially those who study an online MBA in Business Analytics, incorporating analytics into education can be much easier to apply to make better business outcomes. Such specialized MBA programs prepare graduates with the analytical mindset to solve business problems. For this reason, further expansion of data capabilities in business will require employees, especially in fields related to business analytics.

Not to deny that the emerging trend of this master’s degree program indicates the shift in the delivery of education toward being flexible, accessible, and tailored to meet the needs of working professionals. Many students enrol in a popular online MBA program that includes business analytics to obtain both foundational knowledge of business and specialized skills for the competitive job market today.



Potential careers for MBA graduates with a foundation in business analytics

With the online MBA in Business Analytics degree, career opportunities are many and diversified. Passouts of such online degree programs are more than equipped for leadership roles across industries that use data to inform decision-making. Some of these potential careers are:

1. Data Analyst/Business Analyst

These professionals help organizations make sense of vast amounts of data, turning raw numbers into actionable insights to drive business strategies.

2. Business Intelligence (BI) Analyst

Business intelligence analysts are the ones who are more focused on using data to enhance decision-making processes, often working with business intelligence software to track and visualize trends.

3. Operations Manager

With strong business analytics skills, an MBA graduate can streamline operations, improve efficiency, and optimize supply chain management.

4. Marketing Manager

Business analytics empowers marketing professionals to measure campaigns' effectiveness, segment customer data, and make informed decisions on strategies.

5. Financial Analyst

These professionals help organizations manage financial health by analyzing financial data and market trends to inform budgeting and investment decisions.

6. Management Consultant

MBA graduates with business analytics expertise often assist companies in improving their processes and solving complex business problems by providing data-driven solutions.

Fields Currently Hiring New MBAs with Fluency in Business Analytics

The demand for business analytics specialists remains robust across many fields due to increasing business reliance on data-driven decision-making. Industries that hire MBA graduates in business analytics include:

Healthcare: Hospitals and healthcare organizations are investing significant sums in analytics for better patient outcomes and streamlining operations to reduce the cost incurred. Predicting trends in patients is crucial to optimizing resource management, enhancing treatment plans, and so forth.

Finance: The financial industry uses data analytics to determine risks associated with investing, identify fraudulent activities, and predict market directions. An MBA graduate who is skilled in business analytics is highly prized by the financial sector for support in complex data navigation and making excellent financial decisions.

Retail and E-commerce: Companies are increasingly depending on analytics to infer customer preferences, optimize supply chains, and influence the effectiveness of personalized marketing. MBA graduates with business analytics training are critical in promoting customer satisfaction and growth in businesses.

Manufacturing: Data analytics is used to monitor production processes, improve quality control, and predict equipment maintenance needs. MBA graduates can help improve operational efficiency and minimize downtime.

Technology: Tech companies, including startups and established firms, are hiring MBA professionals with business analytics expertise to develop new data products and enhance their internal decision-making processes.

Salary and Career Growth Expectations

The online MBA in Business Analytics degree program equips graduates with the skills and credentials that lead to rewarding careers. The salary expectations for MBA graduates with a business analytics background can be quite lucrative, with increasing opportunities for career growth.

According to recent data, professionals with an MBA in Business Analytics can expect the following salary ranges:

Data Analysts: These professionals earn average salaries ranging from ₹5,00,000 to ₹8,50,000 annually, depending on experience and location.
Business Intelligence Analysts: These professionals earn between ₹6,00,000 and ₹10,00,000 annually.
Operations Managers: Operations managers with an MBA and business analytics expertise can expect to earn between ₹7,50,000 and ₹12,00,000 per year.
Marketing Managers: Marketing professionals in analytics-driven roles can expect salaries ranging from ₹6,50,000 to ₹11,00,000 annually.
Management Consultants: Consultants with business analytics experience are often compensated at higher levels, with salaries ranging from ₹7,50,000 to ₹15,00,000 annually.

Moreover, career growth in business analytics is promising, with roles expected to evolve as new tools and technologies emerge. Professionals skilled in data analysis, machine learning, and AI are likely to see continued demand, ensuring they stay at the forefront of their fields.

How Chandigarh University Online Develops Leaders in Business Analytics

Chandigarh University Online offers comprehensive learning in its MBA online course, focusing more on business analytics. The online MBA in Business Analytics degree program the university offers gets students exposed to advanced tools, software, and methods used in practice. The idea is to deliver a practical-oriented approach that ensures students go beyond the concepts of business analytics to actual learning.

The curriculum is designed to provide in-depth knowledge in key areas such as:

. Financial Reporting and Analysis
. Advanced Python programming and data mining
. Data analysis for business decisions.
. Data warehousing and visualization



Learning through Chandigarh University Online allows students to study at their own pace while learning from the finest faculties and leaders from industries all over the world. This means that online education technologies equip students with superior knowledge to confidently take on challenges that come across the business environment.

Conclusion

As businesses across the globe continue to harness the power of data, the need for professionals who can navigate the complexities of business analytics is more important than ever. An online MBA in Business Analytics not only provides students with essential skills in data analysis and business strategy but also offers access to a diverse array of high-paying and rewarding career opportunities.

Chandigarh University Online’s popular online MBA degree program, empowered by KPMG, never fails to provide a flexible, high-quality learning experience that prepares students to take on leadership roles in business analytics. By choosing an online MBA in Business Analytics, students can fast-track their careers and contribute meaningfully to data-driven decision-making in various industries. Now is the time to invest in an online MBA degree program that will shape the future of business leadership and analytics.

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