The BA (Journalism) an undergraduate program that covers the broad discipline of media studies. It involves a theoretical understanding of the history, content and cultural impact of all types of media along with an applied learning focus in areas such as print, radio, television and new media, and their specific tools and techniques. It also informs students about various technology, equipment and software involved in mass media. The duration of the course is three years and is divided into six equal semesters.
The Program offers an insight to mass communication theories- history/models, Print Journalism, Advertising, Photography, Television and Radio Production and Writing, Convergent Journalism, Social Media, Public Relations, etc.